Inhaltsverzeichnis
Foreword by Antony Burgmans (Unilever).
Preface.
Introduction and Overview.
The Tangled World - Trends and Countertrends.
The Players in the Global Village.
How Business Has Managed Non-Market Interactions up to the Present Day.
Detecting and Preventing Trouble Ahead.
Making Corporate Diplomacy Happen.
Corporate Communication.
"Suits" amd "Sandals": Balancing Conflict and Co-operation.
Learning from Three Reference Examples.
Appendix I Business Case vs. Business Ethics.
Appendix II Relevant IMD Case Studies.
Further Reading.
Index.
Corporate Diplomacy
Strategy for a Volatile, Fragmented Business Environment
Buch (Gebundene Ausgabe, Englisch)
101,99 €
inkl. gesetzl. MwSt.Beschreibung
Details
Einband
Gebundene Ausgabe
Erscheinungsdatum
27.12.2002
Verlag
John Wiley & SonsSeitenzahl
304
Maße (L/B/H)
23,5/15,7/2,4 cm
Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.
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