Open Leadership
How Social Technology Can Transform the Way You Lead
25,99 €
inkl. gesetzl. MwSt.Beschreibung
Details
Einband
Gebundene Ausgabe
Erscheinungsdatum
24.05.2010
Verlag
John Wiley & Sons IncSeitenzahl
304
Maße (L/B/H)
23,5/15,7/2,3 cm
An essential guide for leaders who want to use social media to be "open" while maintaining control
"Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm. the author lays out the steps that leaders must take to transform their organizations and themselves into being "open" -and exactly what that will mean.
* Shows how to use social media to become an open organization
* Offers basic advice for leaders who are adapting to the new era of openness in the marketplace
* The author Charlene Li is one of the foremost experts on social media and technologies
In easy-to-understand language, this book will help leaders orient themselves to social networking and other technological advances.
"Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm. the author lays out the steps that leaders must take to transform their organizations and themselves into being "open" -and exactly what that will mean.
* Shows how to use social media to become an open organization
* Offers basic advice for leaders who are adapting to the new era of openness in the marketplace
* The author Charlene Li is one of the foremost experts on social media and technologies
In easy-to-understand language, this book will help leaders orient themselves to social networking and other technological advances.
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