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Recall, Recognition, and the Measurement of Memory for Print Advertisements
Richard P. Bagozzi + weitere
Recall, Recognition, and the Measurement of Memory for Print AdvertisementsBuch (Gebundene Ausgabe)
34,99 €
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Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research
Alvin J. Silk
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing ResearchBuch (Taschenbuch)
17,99 €
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Recall, Recognition, and the Measurement of Memory for Print Advertisements
Richard P. Bagozzi + weitere
Recall, Recognition, and the Measurement of Memory for Print AdvertisementsBuch (Taschenbuch)
18,99 €
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Structure of Repeat Buying for new Packaged Goods
Alvin J. Silk + weitere
Structure of Repeat Buying for new Packaged GoodsBuch (Gebundene Ausgabe)
33,99 €
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A Multiple-product Sales Force Allocation Model
David Bruce Montgomery, Alvin J. Silk + weitere
A Multiple-product Sales Force Allocation ModelBuch (Taschenbuch)
18,99 €
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What Is Marketing?
Harvard Business Review + weitere
What Is Marketing?Buch (Gebundene Ausgabe) + weitere
63,99 €
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Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure
Alvin J. Silk + weitere
Effect of Advertisement Size on the Relationship Between Product Usage and Advertising ExposureBuch (Taschenbuch)
16,99 €
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Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders
David Bruce Montgomery + weitere
Clusters of Consumer Interests and Spheres of Influence of Opinion LeadersBuch (Gebundene Ausgabe)
29,99 €
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Measuring Influence in Organizational Purchase Decisions
Alvin J. Silk + weitere
Measuring Influence in Organizational Purchase DecisionsBuch (Gebundene Ausgabe)
34,99 €
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The Influence of Advertising's Affective Qualities on Consumer Response
Alvin J. Silk + weitere
The Influence of Advertising's Affective Qualities on Consumer ResponseBuch (Taschenbuch)
18,99 €
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Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research
Alvin J. Silk
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing ResearchBuch (Gebundene Ausgabe)
29,99 €
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Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity
David Bruce Montgomery + weitere
Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing ActivityBuch (Gebundene Ausgabe)
34,99 €
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The Influence of Advertising's Affective Qualities on Consumer Response
Alvin J. Silk + weitere
The Influence of Advertising's Affective Qualities on Consumer ResponseBuch (Gebundene Ausgabe)
33,99 €
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The use of Preference and Perception Measures in new Product Development
Alvin J. Silk
The use of Preference and Perception Measures in new Product DevelopmentBuch (Gebundene Ausgabe)
34,99 €
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Test-retest Correlations and the Reliability of Copy Testing
Alvin J. Silk
Test-retest Correlations and the Reliability of Copy TestingBuch (Gebundene Ausgabe)
33,99 €
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A Multiple-product Sales Force Allocation Model
David Bruce Montgomery, Alvin J. Silk + weitere
A Multiple-product Sales Force Allocation ModelBuch (Gebundene Ausgabe)
34,99 €
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Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure
Alvin J. Silk + weitere
Effect of Advertisement Size on the Relationship Between Product Usage and Advertising ExposureBuch (Gebundene Ausgabe)
29,99 €
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