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The Influence of Advertising's Affective Qualities on Consumer Response

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The Influence of Advertising's Affective Qualities on Consumer Response
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The Influence of Advertising's Affective Qualities on Consumer Response

Alvin J. Silk + weitere
The Influence of Advertising's Affective Qualities on Consumer Response
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Improving Your Measurement of Customer Satisfaction

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Improving Your Measurement of Customer Satisfaction
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Loyalty Myths

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Loyalty Myths
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