Loyalty Myths Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work
16,99 €
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Nein
Erscheinungsdatum
26.09.2005
Verlag
John Wiley & SonsSeitenzahl
256 (Printausgabe)
Dateigröße
4051 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9780471746836
In Loyalty Myths, the authors have assembled
53 of the most common beliefs about customer loyalty - all of
them wrong or misconceived! Each of the beliefs in this book is
debunked with real-world examples. While other books speak in
platitudes; this book is the only one to validate each proposition
with real data.
Granted unprecedented access to customer records from a variety
of multi-national corporations. Through these records, Ipsos
Loyalty was able to precisely track the impact of this
customer-centric construct on actual purchasing behavior. The
authors' findings and conclusions will stun business leaders
around the world. The lessons learned from these provide a true
guide for the proper use of customer loyalty.
53 of the most common beliefs about customer loyalty - all of
them wrong or misconceived! Each of the beliefs in this book is
debunked with real-world examples. While other books speak in
platitudes; this book is the only one to validate each proposition
with real data.
Granted unprecedented access to customer records from a variety
of multi-national corporations. Through these records, Ipsos
Loyalty was able to precisely track the impact of this
customer-centric construct on actual purchasing behavior. The
authors' findings and conclusions will stun business leaders
around the world. The lessons learned from these provide a true
guide for the proper use of customer loyalty.
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