The Mao of Business Guerrilla Trade Techniques for the New China
-
- Englisch ausgewählt
65,99 €
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Gebundene Ausgabe
Erscheinungsdatum
15.10.2007
Verlag
Bloomsbury 3PLSeitenzahl
240
Maße (L/B/H)
20,9/13,2/1,7 cm
Gewicht
353 g
Sprache
Englisch
ISBN
978-0-8264-2851-6
In the past 20 years there has been an avalanche of books and articles on doing business in Asia, using what are commonly referred to as "Asian values." Most of these books rely upon the works of the Chinese classics, such Sun Tzu's The Art of War, or by classical Japanese authors such as Musashi's Book of Five Rings.
Peter Levenda, a seasoned trader with more than 20 years of experience dealing extensively (and successfully) with the Chinese market, contends that such books don't prepare anyone for the mundane practicalities of handling a Chinese business negotiation. They do a disservice by implying that a knowledge of Chinese classical literature will adequately prepare one for the intense experience of selling to (or buying from) the Chinese and they tend to ignore one essential fact about the central Chinese experience of the last 60 years: the Communist Revolution and the enigma of Chairman Mao Ze Dong.
In The Mao of Business, Levenda reveals the secrets of the day-to-day negotiations, project identification, financing, distribution, the ubiquitous sales agent, and the inescapable business banquet in China-that beautiful but occasionally hostile environment. Since 1984 Levenda has traveled continuously to China and has visited every province (except Tibet) in the search for profitable business relationships. During that time he realized the extent to which the sayings of Chairman Mao exerted an influence over the minds and activities of his customers, and he was never without his own copy of the Little Red Book.
Kundinnen und Kunden meinen
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kund*innen durch Ihre Meinung
Kurze Frage zu unserer Seite
Vielen Dank für Ihr Feedback
Wir nutzen Ihr Feedback, um unsere Produktseiten zu verbessern. Bitte haben Sie Verständnis, dass wir Ihnen keine Rückmeldung geben können. Falls Sie Kontakt mit uns aufnehmen möchten, können Sie sich aber gerne an unseren Kund*innenservice wenden.
zum Kundenservice