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Produktbild: My Start-Up Life

My Start-Up Life What a (Very) Young CEO Learned on His Journey Through Silicon Valley

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Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

25.05.2007

Verlag

Wiley

Seitenzahl

208

Maße (L/B/H)

23,2/16,2/2,2 cm

Gewicht

386 g

Sprache

Englisch

ISBN

978-0-7879-9613-0

Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

25.05.2007

Verlag

Wiley

Seitenzahl

208

Maße (L/B/H)

23,2/16,2/2,2 cm

Gewicht

386 g

Sprache

Englisch

ISBN

978-0-7879-9613-0

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  • Produktbild: My Start-Up Life

  • Foreword xi
    By Marc Benioff

    Introduction 1

    1.0 My Dot-Com Life Begins 5

    Brainstorm: Who Knows What Could Happen If You Raise Your Hand? 7

    Brain Trust: Take Responsibility, by Heidi Roizen 11

    2.0 Nature or Nurture? A San Francisco Upbringing 14

    Brainstorm: All the Fuss About "Passion"-and How to Tap into Yours 16

    3.0 The First Axiom of Business: Find a Need and Fill It 18

    Brainstorm: The Fringe-Thoughts List: Where Most Great Ideas Develop 19

    Brainstorm: Feedback, Feedback, Feedback 22

    4.0 Comcate is Born: The Nuts and Bolts of Starting a Business 26

    Brainstorm: The Business Plan Myth 28

    Brainstorm: Why Some People Get More Stuff Done (and Start Real Businesses) 33

    5.0 First Meeting with a VC (It's All About the Network) 36

    Brainstorm: The Power of Mentors 37

    Brainstorm: When to Ask a Dumb Question 40

    Brain Trust: Taking Mentor Relationships to the Next Level, by Brad Feld 42

    6.0 Signing Up Early Customers: Selling the Sizzle and the Steak 44

    Brainstorm: Asking Questions: There's a Right and a Wrong Way 47

    Brainstorm: I Have a Strategic Plan. It's Called Doing Things. 49

    7.0 Confronting Failure . . . and Bouncing Back 52

    Brainstorm: Building Resilience-A Transferable Quotient 57

    Brainstorm: How to Create and Leverage an Advisory Board 60

    8.0 Hiring an Interim CEO: My First Big Mistake 64

    Brainstorm: Three Sure Ways to Maximize Luck 68

    9.0 The Hunt for a COO: Recruiting a Top Team 70

    Brainstorm: The Art of Courtship 78

    Brainstorm: How to Overcome Fear of Failure 85

    10.0 Life as a Road Warrior: Making Memorable Sales Pitches 90

    Brainstorm: Presentations-Worthy of Obsession 93

    Brainstorm: Pricing in an Early-Stage Company 100

    Brain Trust: Life is a Sales Call, by Jeff Parker 105

    11.0 I'm a Sophomore: Balancing Work, School, and Life 106

    Brainstorm: Redefining the Entrepreneurial Lifestyle: Sleep, Nutrition, Exercise 108

    Brainstorm: Being a Corporate Athlete 114

    Brain Trust: A Life That Works, by Chris Yeh 119

    12.0 A Silicon Valley Life: Building Me, Inc. 121

    Brainstorm: Networking 101 124

    Brainstorm: Networking 202 126

    Brainstorm: Every Cold Call Can Be Warm- Rich First-Time Interactions 128

    Brainstorm: Creating and Projecting Brand "Me" 131

    13.0 The Product Development Process: Cheap, Good, or Fast? 137

    Brainstorm: Dare to Be Mediocre: Good is the Enemy of Perfect 141

    14.0 It's a Frugal, Frugal World: Bootstrapping Through the Inevitable Cash Squeeze 144

    Brainstorm: Asking for Money Versus Asking for Advice 147

    15.0 The Long, Hard Slog: Achieving Scale 149

    Brainstorm: A Relationship-Based First Business 152

    Brainstorm: Getting More Good Revenue and Less Bad Revenue 154

    Brain Trust: Keep Slogging Away, by Carol Rutlen 157

    16.0 Fulfilling the Mission, One Customer at a Time 158

    Brainstorm: Make Meaning: What Gets You and Your Employees Up Each Day? 160

    17.0 The Road Ahead: Leaders of the Flat World 162

    Brain Trust: How to Think About the Future, by Sean Ness 165

    18.0 What Will You Be Shouting When You Reach the Grave? 167

    Brainstorm: Entrepreneurs Are Optimists 170

    Brain Trust: Let Your Heart Guide You, by Timothy J. Taylor 171

    Appendix A: What's Next 173

    Appendix B: A One-a-Day, One-Month Plan to Becoming a Better Entrepreneur 175

    Appendix C: Ben's Reading List 179

    Acknowledgments 183

    Endnotes 185

    The Author 189