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Designing Health Communication Campaigns What Works?

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

19.06.1992

Verlag

O'Reilly

Seitenzahl

181

Maße (L/B/H)

21,6/14/1,1 cm

Gewicht

280 g

Sprache

Englisch

ISBN

978-0-8039-4332-2

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

19.06.1992

Verlag

O'Reilly

Seitenzahl

181

Maße (L/B/H)

21,6/14/1,1 cm

Gewicht

280 g

Sprache

Englisch

ISBN

978-0-8039-4332-2

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

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  • Produktbild: Designing Health Communication Campaigns
  • Produktbild: Designing Health Communication Campaigns
  • Introduction
    PART ONE: OVERVIEW
    The Challenge of Health Behavior Change
    One Solution
    Health Communication Campaigns
    Two Examples of Health Communication Campaigns
    The Comparative Synthesis Study
    Substance Abuse and High-Risk Youth
    Setting the Agenda for the Issue of Drugs
    PART TWO: GENERALIZATIONS ABOUT HEALTH COMMUNICATION CAMPAIGNS
    Overview
    Generalizations about Health Communication Campaigns
    Discussion
    PART THREE: INTERVIEWS WITH CAMPAIGN DESIGNERS/EXPERTS
    Georgetown University - Elaine Bratic Arkin
    Entertainment Industry Coalition on AIDS - Warren J Ashley
    Michigan State University - Charles Atkin
    Human Interaction Research Institute - Thomas E Backer
    Los Angeles Times - Edwin Chen
    Johns Hopkins University - Patrick C Coleman
    Entertainment Industries Council - Larry Deutchman
    Entertainment Industries Council - Brian Dyak
    Brookfield Productions - Fern Field
    International Institute of Rural Reconstruction, Philippines - Juan M Flaviar
    University of Illinois - Brian Flay
    Stanford University - June Flora
    University of Maryland - Vicki Freimuth
    The University of Texas at Austin - Kipling J Gallion
    Population Communications - Robert W Gillespie
    University of Pennsylvania - Robert Hornik
    Institute for Communication Research - Jose Ruben Jara
    University of Southern California - C Anderson Johnson
    Mediascope - Marcy Kelly
    Johns Hopkins University - Lawrence Kincaid
    Center for Risk Communication - David McCallum
    Scott Newman Center - Jacqueline E McDonald
    Freedom Forum Media Studies Center - John V Pavlick
    University of Southern California - Mary Ann Pentz
    Rutgers University - Ronald E Rice
    University of Southern California - Everett M Rogers
    University of Wisconsin - Madison - Charles Salmon
    Entertainment Industries Council - Larry Stewart
    University of California at Berkeley - Lawrence Wallack
    PART FOUR: IMPLICATIONS AND FUTURE DIRECTIONS
    Implications for Campaign Design
    Implications for Future Research