• Produktbild: International Advertising
  • Produktbild: International Advertising

International Advertising Realities and Myths

176,99 €

inkl. gesetzl. MwSt., Versandkostenfrei


Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

01.10.1999

Herausgeber

John Philip Jones

Verlag

SAGE Publications, Inc

Seitenzahl

424

Maße (L/B/H)

22,9/15,2/2,3 cm

Gewicht

611 g

Sprache

Englisch

ISBN

978-0-7619-1245-3

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

01.10.1999

Herausgeber

John Philip Jones

Verlag

SAGE Publications, Inc

Seitenzahl

424

Maße (L/B/H)

22,9/15,2/2,3 cm

Gewicht

611 g

Sprache

Englisch

ISBN

978-0-7619-1245-3

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

Noch keine Bewertungen vorhanden

Verfassen Sie die erste Bewertung zu diesem Artikel

Helfen Sie anderen Kundinnen und Kunden durch Ihre Meinung.

Kundinnen und Kunden meinen

Bewertungen (0)

  • Produktbild: International Advertising
  • Produktbild: International Advertising
  • Introduction - John Philip Jones
    The Vicissitudes of International Advertising
    PART ONE: THE REALITIES OF INTERNATIONAL ADVERTISING
    International Advertising Developments - Ashish Banerjee
    International Advertising - Roderick White
    How Far Can It Fly?
    Alice in Disneyland - Jeremy Bullmore
    A Creative View of International Advertising
    Brand and Consumer Values in Global Marketing - Harold F Clark Jr
    Mapping Cultural Values for Global Marketing and Advertising - Marieke de Mooij
    Women as an Advertising Target - Rena Bartos
    An International Overview
    Media May Be Global - But Is Youth? - Rosemary Ford and Adam Phillips
    PART TWO: AN INTERNATIONAL CIRCUMNAVIGATION
    Rational Arguments and Emotional Envelopes - John Philip Jones
    American and British Advertising Compared
    The Power of Advertising, Myths and Realities - Thorolf Helgesen
    Evidence from Norway
    Print Advertising - and How an American Creative Man Learned to Operate in an International Environment - Jonathan Brand
    The Emergence of Advertising in Russia - Ludmilla Gricenko Wells
    Australia - Paul Gaskin
    A Western or Eastern Advertising Market?
    The Emperor¿s New Clothes - Jill Powell
    A View from Australia on the Creative Process
    Japan - John Philip Jones
    The Advertising Agency Scene
    The Asian Pacific Tigers - Michael Ewing
    Is India an Asian Tiger? - John Philip Jones
    China - Hong Cheng
    Advertising Yesterday and Today
    PART THREE: AN INTERNATIONAL PERSPECTIVE ON MEASUREMENT AND EVALUATION
    How Single-Source Research First Developed - Colin McDonald
    Short-Term Advertising Strength (STAS) - Thorolf Helgesen and Morten Micalsen
    New Empirical Evidence from Norway
    The Effectiveness of Television Advertising in France - Laurent Battais and Laurent Spitzer
    Test Marketing - and Some Notes on Iceland, a Totally Isolated Marketing Environment - David Wheeler
    Modelling the Marketing Process - Roger M Brookin
    Innovation from Japan
    Media Synergy - Rolf Speetzen
    Evidence from Germany
    What Do We Know of Mixed Media Effects? - Adrian Weser
    More Evidence from Germany
    Advertising Likability - Erik Du Plessis
    A View from South Africa
    Pioneer Work on Advertising Evaluation - Chris Baker
    The Institute of Practitioners in Advertising (IPA) Advertising Effectiveness Awards