Brand Driven The Route to Integrated Branding Through Great Leadership

"This book has done the hard work other brand books fail to do." ("Jamie Gier, Director of Marketing Communications, IDX Systems Corporation")
"Leaders have a unique ability to not only sell a product but to deliver on a promise. Brand Driven provides a thoughtful approach to make the promise an enduring reality." ("Cheryl Scott, CEO of Group Health Cooperative")
"This book brought me a radically fresh perspective on how to think about, link, and integrate the broader concept of corporate branding into the leadership dimension of my everyday work. Reading this will help each and every manager think through the unique complexities of their business, and how to take action and lead from a place that adds value from all parts of the organization." ("Ronan O'Loan, Senior Organizational Consultant, Microsoft")