Positioning for Professionals How Professional Knowledge Firms Can Differentiate Their Way to Success
Aus der Reihe
Wiley Professional Advisory Services
39,99 €
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Gebundene Ausgabe
Erscheinungsdatum
09.08.2010
Verlag
John Wiley & Sons IncSeitenzahl
208
Maße (L/B/H)
23,5/15,7/1,6 cm
Gewicht
464 g
Auflage
1. Auflage
Sprache
Englisch
ISBN
978-0-470-58715-7
It's not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture.
Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as:
* How and why professional service brands become homogenized
* Why standing for everything is the same as standing for nothing
* Why there's no such thing as full service
* Deep and narrow as a strategic imperative
* Why it's better to be a profit leader than a market leader
* Differentiation and price premiums
* How to map your brand on the matrix of relevance and differentiation
* How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best
Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms.
Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as:
* How and why professional service brands become homogenized
* Why standing for everything is the same as standing for nothing
* Why there's no such thing as full service
* Deep and narrow as a strategic imperative
* Why it's better to be a profit leader than a market leader
* Differentiation and price premiums
* How to map your brand on the matrix of relevance and differentiation
* How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best
Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms.
Kundinnen und Kunden meinen
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kund*innen durch Ihre Meinung
Kurze Frage zu unserer Seite
Vielen Dank für Ihr Feedback
Wir nutzen Ihr Feedback, um unsere Produktseiten zu verbessern. Bitte haben Sie Verständnis, dass wir Ihnen keine Rückmeldung geben können. Falls Sie Kontakt mit uns aufnehmen möchten, können Sie sich aber gerne an unseren Kund*innenservice wenden.
zum Kundenservice