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Produktbild: The Man Who Sold America

The Man Who Sold America The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century

27,99 €

inkl. gesetzl. MwSt., Versandkostenfrei


Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

12.08.2010

Verlag

MCGRAW-HILL Professional

Seitenzahl

480

Maße (L/B/H)

24,4/16,4/3,8 cm

Gewicht

773 g

Sprache

Englisch

ISBN

978-1-59139-308-5

Beschreibung

Rezension

“a must-read for anyone in advertising" - Advertising Age

“excellent biography" - Advertising Age

“rich and compelling" Seattle Post-Intelligencer

“The Man Who Sold America pulls back the curtain and shows us a remarkable life spent shaping much of the world we know today." - The Wall Street Journal, July 30, 2010

"Writer Cruikshank…and former advertising agency head Schultz help ensure, through copious research and easy-to-read prose, that Lasker will remain a critical linchpin in the U.S. that advertising helped build." - Booklist, August 16, 2010

“The Man Who Sold America is an intimate and unforgettable portrait of one of the most colorful, influential, and enigmatic Americans of the last hundred years: a human dynamo who left signature marks on the worlds of advertising, political campaigning, professional sports, and philanthropy. This book is indispensable to understanding how the world we live in came to be." - Thomas K. McCraw, Pulitzer Prize–winning historian and author, Prophet of Innovation: Joseph Schumpeter and Creative Destruction

“Cruikshank and Schultz provide vivid details of Albert Lasker's revolutionary advertising and public relations career, launching and revitalizing beloved American brands. The Man Who Sold America tells a fascinating story, and reveals valuable lessons and insights for anyone interested in communications and the media." - Carol Cone, Founder, Cone Inc., and Managing Director, Edelman

“How did one man boost the success of orange juice, toothpaste, Bob Hope, the American Cancer Society, Warren G. Harding, Kotex, Kleenex, and Planned Parenthood? How did he do it in the face of anti-Semitism and a lifelong struggle with mental illness? Read this remarkable book about the astounding Albert Lasker and find out." - William H. Draper III, venture capitalist and philanthropist

“A man ‘driven by a thousand devils,' the hyperactive Albert Lasker achieved both exceptional success and enduring significance—success in redefining the field of advertising and significance in his innovative and leveraged philanthropy. This engaging book brilliantly captures his dramatic story in a manner that simultaneously entertains and educates." - Thomas J. Tierney, Chairman, The Bridgespan Group

“Imagine a man who combines the advertising gifts of a David Ogilvy, the political instincts of a Rahm Emanuel, and the lifestyle of a Jay Gatsby. Albert Lasker was just such a figure, though you've probably never heard of him. Cruikshank and Schultz bring to life this unduly neglected character and show how he helped shape the media-besotted world we live in today." - Walter Kiechel, author, The Lords of Strategy: The Secret Intellectual History of the New Corporate World

“A brilliant businessman and brand builder, political gadfly, art enthusiast, Chicago Cubs co-owner, generous philanthropist, and friend and confidante to some of the early twentieth century's sharpest and most creative minds, Albert Lasker was a charismatic, complex, sometimes tortured soul. Cruikshank and Schultz have skillfully chronicled his life with color and energy. A fascinating read." - Howard Draft, executive chairman, Draftfcb

“…goes a long way to reintroducing Lasker as an industry trailblazer." - HBS Bulletin

“…they have pulled back the drapes to reveal a rich life that profoundly shaped the American way of life in the 20th century." - HBS Bulletin

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

12.08.2010

Verlag

MCGRAW-HILL Professional

Seitenzahl

480

Maße (L/B/H)

24,4/16,4/3,8 cm

Gewicht

773 g

Sprache

Englisch

ISBN

978-1-59139-308-5

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

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  • Produktbild: The Man Who Sold America
  • Table of Contents

    Introduction
    Chapter 1: The Orator and the Entrepreneur
    Chapter 2: The Galveston Hothouse
    Chapter 3: Success in Chicago
    Chapter 4: Salesmanship in Print
    Chapter 5: Growing Up, Breaking Down
    Chapter 6: The Greatest Copywriter
    Chapter 7: Orange Juice and Raisin Bread
    Chapter 8: Fighting for Leo Frank
    Chapter 9: Into the Tomato Business
    Chapter 10: Saving Baseball from Itself
    Chapter 11: Venturing into Politics
    Chapter 12: Electing a President
    Chapter 13: The Damnedest Job in the World
    Chapter 14: A Family Interlude
    Chapter 15: A Defeat and Two Victories
    Chapter 16: Selling the Unmentionable, and More
    Chapter 17: Retrenching and Reshaping
    Chapter 18: Selling and Unselling California
    Chapter 19: The Downward Spiral
    Chapter 20: Changing a Life
    Chapter 21: Finding Peace
    Chapter 22: The Lasker Legacy
    A Note on Primary Sources
    Notes
    About the Author