Rating the Audience The Business of Media

Rating the Audience provides a useful and entertaining look at the history of audience measurement. -- Jonathan D. Levy, Federal Communications Commission, USA This is a really important intervention that explores a vital, although largely ignored, aspect of the media industry. It is painstakingly researched and powerfully conceptualized. It requires one to seriously re-examine everything that one thinks one knows about this crucial aspect of the shaping of media cultures. -- Professor Mark Jancovich, University of East Anglia, UK