Branding Television

'Much more than joining a conversation, Johnson's (2001) research is starting it, making a case for a field of scholarly inquiry largely ignored thus far by television studies. Branding Television provides a solid theoretical foundation for further research, and one that fills in a gap within the breadth of work on television's industrial and economic development over the past several decades.' Darcey West Morris, Critical Studies in Television 'Catherine Johnson's book Branding Television contributes to television studies by describing, explaining, and illustrating why and how television industries have turned to branding as a response to changes in technology...The book draws on a rich and detailed knowledge of both British and American television industries during this period...' Alison Payne, NECSUS: European Journal of Media Studies