The Four Colors of Business Growth

"For a global, multi-cultural company to succeed, it needs a common language. The Competing Values Framework provides it and has been an essential tool for gaining alignment around strategies and organizational priorities within Bunge's senior leadership team." --Aberto Weisser, CEO Bunge Limited

"Not since Jim Collin's 'Good to Great' have I been so stirred to thought and action as I am by the practical application of the Competing Values framework. Stimulating healthy growth is the lifeblood of all enterprises. Combining the behavioral realities of the company's talent and the rational realities of an individual's gifts strikes at the heart of good leadership. Harnessing the potential of an organization by recognizing and nurturing the ability to reach across disciplines and personalities to create teamwork that can focus its resources on the best growth opportunities. A book worth sharing with your leadership team across all disciplines." --Ron Fromm, Chairman and CEO, Brown Shoe Company, Inc.