Employee Engagement and Communication Research Measurement, Strategy and Action

"Susan Walker - one of the most genned up and practical people on measurement that I know...here she goes through the essential steps from setting objectives for your measurement through to action" ("Suzanne Peck, President, Institute of Internal Communication and MD Sequel Group")
"From her long and extensive background in research in both the UK and US, Susan Walker has written an excellent primer for anyone about to conduct any sort of employee research. Frankly, in this chaotic and breathtakingly changing world, I can't imagine how anyone could launch an internal communication effort without doing the sort of homework Susan recommends. Do yourself a favor and keep her book nearby for ready reference any time you need to know what employees really believe." ("Roger D’Aprix, ABC and IABC Fellow")
"Staff surveys can be extremely useful as a catalyst for real change. BBC surveys showed that people's sense of being valued by the BBC doubled after our major cultural change programme.. Result!" ("Greg Dyke, BBC Director General 2000 - 2004 and media executive")