Produktbild: Work for Money, Design for Love: Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business
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Work for Money, Design for Love: Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

12.11.2012

Verlag

Pearson Studium

Seitenzahl

288

Maße (L/B/H)

21,6/14/1,6 cm

Gewicht

522 g

Auflage

1

Sprache

Englisch

ISBN

978-0-321-84427-9

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

12.11.2012

Verlag

Pearson Studium

Seitenzahl

288

Maße (L/B/H)

21,6/14/1,6 cm

Gewicht

522 g

Auflage

1

Sprache

Englisch

ISBN

978-0-321-84427-9

Herstelleradresse

Pearson
St.-Martin-Straße 82
81541 München
DE

Email: salesde@pearson.com

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  • Produktbild: Work for Money, Design for Love: Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business
  • Chapter One: Design as a Career

    What makes a good designer?

    On selling (the importance of sales)

    Ongoing education

    What design schools lack

    Self-teaching (never-ending)

    Finding your niche (we don't need another generalist)

    Working as an independent designer

    Sub-contractor

    Freelancer

    Working as an employee (team dynamics, limitations)

    Working as an employer (less design, more managing)

    Chapter Two: Starting-out

    Experience required (more helps, but its possible with little)

    Planning (creating a modern business plan)

    Home office vs rented workspace

    Choosing your brand name

    Designing your brand identity

    Launching your online presence

    Marketing tips and finding new clients

    Ethics in design

    Chapter Three: Pricing

    When to say no (be selective)

    Talk about money early

    The importance of clarifying expectations

    Knowing what to charge

    Handling payment

    Avoiding project creep

    How and when to raise your rates (and why it benefits your clients)

    On discounting (not for new clients, but for old clients)

    Alternatives

    Pro bono

    Collaboration and outsourcing

    Chapter Four: Communicating with your Clients

    You're the designer (the client isn't)

    Discover the problem (don't assume there is one)

    Highlight the importance of strategy

    Beware requests for spec

    Avoid the big reveal by involving the client throughout

    Design by committee is unavoidable

    The importance of showing your design in context

    Common presentation mistakes

    Chapter Five: Legalities

    Terms and conditions

    Why working without a contract costs thousands (Clemente case study)

    What to include in your contract

    Intellectual property

    Chapter Six: Before I Go

    Be proud of your skills

    Useful business tips

    Useful books