Produktbild: Ten Types of Innovation

Ten Types of Innovation The Discipline of Building Breakthroughs

32,99 €

inkl. gesetzl. MwSt., Versandkostenfrei


Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

19.04.2013

Abbildungen

black & white illustrations, colour illustrations

Verlag

John Wiley & Sons Inc

Seitenzahl

288

Maße (L/B/H)

24,1/19,1/1,8 cm

Gewicht

710 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-1-118-50424-6

Beschreibung

Rezension

'The most pleasing thing is the fresh way it presents its subject. The artwork is beautiful throughout, the simple infographics and visual information forming an excellent companion to the subject matter. It crowns an effective and engaging approach to the subject.' (Elite Business, June 2013)
 

"This book provides fantastic guidance on how to develop an innovation culture within your business; to keep staff thinking of new ways to improve your offering and refine what made you successful in the first place." (Start Your Business, October 2013)

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

19.04.2013

Abbildungen

black & white illustrations, colour illustrations

Verlag

John Wiley & Sons Inc

Seitenzahl

288

Maße (L/B/H)

24,1/19,1/1,8 cm

Gewicht

710 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-1-118-50424-6

EU-Ansprechpartner

Zeitfracht Medien GmbH
Ferdinand-Jühlke-Straße 7
99095 Erfurt
DE
produktsicherheit@zeitfracht.de

Herstelleradresse

Wiley & Sons
1 Oldlands Way
PO22 9NQ Bognor Regis
GB
trade@wiley.com

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Die Leseprobe wird geladen.
  • Produktbild: Ten Types of Innovation
  • PART ONE INNOVATION
    A NEW DISCIPLINE IS LEAVING THE LAB
     
    CHAPTER 1 RETHINK INNOVATION 2
    Eradicate lore, substitute logic
     
    PART TWO TEN TYPES OF INNOVATION
    THE BUILDING BLOCKS OF BREAKTHROUGHS
     
    CHAPTER 2 THE TEN TYPES 16
    An overview
     
    CHAPTER 3 PROFIT MODEL 18
    How you make money
     
    CHAPTER 4 NETWORK 22
    How you connect with others to create value
     
    CHAPTER 5 STRUCTURE 26
    How you organize and align your talent and assets
     
    CHAPTER 6 PROCESS 30
    How you use signature or superior methods to do your work
     
    CHAPTER 7 PRODUCT PERFORMANCE 34
    How you develop distinguishing features and functionality
     
    CHAPTER 8 PRODUCT SYSTEM 38
    How you create complementary products and services
     
    CHAPTER 9 SERVICE 42
    How you support and amplify the value of your offerings
     
    CHAPTER 10 CHANNEL 46
    How you deliver your offerings to customers and users
     
    CHAPTER 11 BRAND 50
    How you represent your offerings and business
     
    CHAPTER 12 CUSTOMER ENGAGEMENT 54
    How you foster compelling interactions
     
    PART THREE MORE IS MIGHTIER
    MIX AND MATCH INNOVATION TYPES FOR GREATER IMPACT
     
    CHAPTER 13 GO BEYOND PRODUCTS 62
    How to avoid being easily copied
     
    CHAPTER 14 STRENGTH IN NUMBERS 78
    Innovations using a combination of types generate better returns
     
    PART FOUR SPOT THE SHIFTS
    SEE THE CONDITIONS THAT BIRTH BREAKTHROUGHS
     
    CHAPTER 15 MIND THE GAP 100
    Uncover your blind spots
     
    CHAPTER 16 CHALLENGE CONVENTION 104
    See where your competitors are focusing -- and then make different choices
     
    CHAPTER 17 PATTERN RECOGNITION 118
    See how industries and markets shift -- and learn from those who saw the signs and acted on them
     
    PART FIVE LEADING INNOVATION
    USE BETTER PLANS TO BUILD BREAKTHROUGHS
     
    CHAPTER 18 DECLARE INTENT 130
    By being clear about where and how you will innovate, you massively increase your odds of success
     
    CHAPTER 19 INNOVATION TACTICS 142
    A toolkit that turns the Ten Types into building blocks for innovation
     
    CHAPTER 20 USING THE INNOVATION PLAYBOOK 150
    A selection of plays (and the combinations of tactics you'll need to implement them)
     
    PART SIX FOSTERING INNOVATION
    INSTALLING EFFECTIVE INNOVATION INSIDE YOUR ORGANIZATION
     
    CHAPTER 21 GET CRACKING 190
    Everyone is afraid of the unfamiliar.
    Here's how to innovate anyway
     
    CHAPTER 22 SPONSORS AND AUTHORS 196
    Great firms make sure that innovation is not optional
     
    CHAPTER 23 INSTALLING INNOVATION 200
    Don't worry about culture.
    Build a systemic capability
     
    CHAPTER 24 EXECUTE EFFECTIVELY 212
    Principles for bringing your innovations to market on time and on budget
     
    PART SEVEN APPENDIX
    PUTTING THESE PRINCIPLES INTO PRACTICE
    Go beyond the book to create your own innovation revolution
     
    ACKNOWLEDGMENTS 232
     
    INNOVATION BIBLIOGRAPHY 234
     
    NOTES AND RESEARCH DATA 238
     
    IMAGE CREDITS 251
     
    INDEX 252
     
    ABOUT THE AUTHORS 256
     
    ABOUT DOBLIN AND MONITOR DELOITTE 258