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Produktbild: The Graphic Design Reference & Specification Book

The Graphic Design Reference & Specification Book Everything Graphic Designers Need to Know Every Day

29,99 €

inkl. gesetzl. MwSt., Versandkostenfrei

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

01.09.2013

Verlag

Rockport Publishers

Seitenzahl

230

Maße (L/B/H)

20/14,1/2,3 cm

Gewicht

592 g

Sprache

Englisch

ISBN

978-1-59253-851-5

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

01.09.2013

Verlag

Rockport Publishers

Seitenzahl

230

Maße (L/B/H)

20/14,1/2,3 cm

Gewicht

592 g

Sprache

Englisch

ISBN

978-1-59253-851-5

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

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Die Leseprobe wird geladen.
  • Produktbild: The Graphic Design Reference & Specification Book
  • Contents
    7 introduction
    chapter 1:
    8 measurement conversion charts
    8 Millimeters, Points, and Picas to Inches
    8 Inch Decimals to Inch Fractions
    9 Conversion Formulas
    9 Metric to Imperial Equivalents
    chapter 2:
    10 copyright and trademark
    standards
    10 Copyright
    10 Public Domain
    11 Transferring Rights
    11 Creative Commons Licensing
    12 Tradmarks and Service Marks
    13 Legal Resources
    chapter 3:
    14 proofreading and copywriting
    14 Proofreaders’ Symbols
    15 Footnotes
    15 Abbreviation Guide
    18 Hyphenation Guide
    18 Prime Marks and Quotation Marks Guide
    chapter 4:
    20 imaging and color
    20 Image File Formatss
    22 Halftone Screens
    24 Tint Values for Halftone Screens
    25 Duotones
    26 Finding the Best Scanning Resolution
    26 Scaling an Image
    27 Standard Digital Image Sizes for Web
    27 Standard Ad Unit Guidelines
    chapter 5:
    28 TYpe
    28 Type Basics and Terminology
    28 Categorizing Typefaces
    29 Serif and Sans Serif
    31 Measuring Type
    33 Type Guide
    34 Ways to Identify Typefaces
    35 Text Typefaces
    chapter 6: new
    58 grid design basics
    58 Types of Grids
    59 Anatomy of a Grid
    59 Working with Grids
    64 Typographic Unit Grids
    65 Composite Grids
    66 Modular Grids
    67 Hierarchical Grids
    chapter 7:
    68 paper
    68 North American Sheet Sizes
    69 International, or ISO, Sheet Sizes
    72 Basis Weight Equivalents
    73 Grammage
    74 Caliper, Bulk, and PPI
    75 Basis Weight/Caliper Equivalents
    76 Finishes
    76 Grain
    78 Paper Estimator
    79 Paper Usage Guide
    chapter
    8:
    80 bindings and folds
    80 Standard Binding Types
    82 Which Binding Method Works Best?
    83 Common Fold Styles
    83 Fold Basics
    85 Tolerances for Gatefolds, Barrel, or
    Roll Folds
    chapter 9:
    86 envelopes and folders
    86 Envelope Construction
    87 Standard Envelope Styles and Sizes
    88 Window Size and Position
    91 International Envelope Sizes
    92 Printing Considerations for Envelopes
    93 Pocket Folder Styles
    97 Printing Considerations for Pocket
    Folders
    chapter 10:
    98 packaging styles
    98 Tray-Style Cartons
    101 Basic Tube-Style Cartons
    102 Basic Closure Types
    106 Folders, Sleeves, and Other Types
    of Folding Cartons
    111 Set-up Boxes
    116 Common Styles of Stock Plastic
    Containers
    120 Paper Bags
    122 Plastic Bags
    chapter 11:
    124 postal standards
    124 General USPS Mail Classifications and
    Requirements
    128 Postcard Paper Stock Requirements
    128 Thickness Requirements for Flat Mail
    129 Rate Classifications and Delivery Time
    for Domestic Mail
    129 Package Standards for Mailing
    131 Extra USPS Services
    133 Mail Piece Design Expertise
    137 Postal Websites
    chapter 12:
    140 bar code standards
    140 General Standards for UPC Bar Codes
    141 Guide to Color-Correct Bar Coding
    142 Reflectance Values of Four-Color
    Combinations on Uncoated Stock
    145 QR Codes
    145 Generating and Reading QR Codes
    145 QR Content
    chapter 13:
    146 printing and finishing
    146 General Guide to Printing Processes
    149 Trapping Tolerances
    150 Types of Offset Lithography
    151 Cutting and Trimming
    151 Finishing Techniques
    154 Offset Inks
    154 Varnishes and Protective Liquid
    Coatings
    155 Glossy versus Matte Finishes
    157 Proofing Methods
    chapter 14: 
    158 greening graphic design
    158 The Shift Toward Sustainable Practice
    160 Sustainable Materials and Production
    for Print Design
    161 Sustainable Vocabulary
    164 Fiber Sourcing and Paper Production
    165 Chain of Custody
    166 Certifications
    169 Paper Production
    169 Recycled Paper
    170 Paper from Mixed Sources
    171 Tree-Free Paper
    172 Printing
    176 Guide to Environmentally FriendlyPapers
    chapter 15: 
    178 user experience and interface design
    178 User Experience (UX) Design
    178 User Interface Design
    chapter 16: 
    206 standard forms and contracts
    184 Creative Briefs Are Strategic Tools
    188 What’s Included in a Design Criteria
    200 glossary
    216 resources and recommended reading
    222 process color finder
    312 index
    320 about the authors