The Experience of Thinking How the Fluency of Mental Processes Influences Cognition and Behaviour

"This superb volume draws attention to the significance of cognitive fluency as a fundamental process underlying human judgment and behavior. The editors, both experts in this field attracted a remarkable number of distinguished international scientists for this book covering a wide range of phenomena - from self evaluation to person judgment, over consumer research, motivation science and self regulation. The book testifies to the breadth of fluency and related experiences and is definitely a "must" for researchers and PhD students in psychology. It is highly instructive to learn about the progress the field has made in the recent past to better understand how feelings and cognition interact!" - Jens Forster, University of Amsterdam, The Netherlands "The book provides an excellent overview about subjective experiences in thinking. The list of contributors is impressive and the single chapters fulfilled the high expectations that I had. An interesting, enjoyable, and "fluent" read recommendable for students and social cognition researchers alike." - Tina Glaser, University of Bielefeld, Germany