Event Power How Global Events Manage and Manipulate

How do global events capture our imagination? Rojek gives us some compelling answers to questions we have yet to formulate. A fascinating and truly path-breaking study.
Frank Furedi
Emeritus Professor of Sociology, University of Kent
Event Power should be compulsory reading for all students studying public relations, public communication and event management. Rojek skilfully weaves together a compelling argument illustrated by many international cases and examples as he explores the way in which emotional and relational capital is generated by transcendent events designed as strategic communication. His critical account explores issues of performativity, impression management, authenticity, altruism, professionalisation, spirituality and power, in addition to addressing topics such as management gurus. An additional valuable feature of the book is the inclusion of three case-studies, of which two focus specifically on events managed by public relations consultancies. Overall, this is a terrific and persuasive account that blends a range of theoretical insights with empirical evidence.
Jacquie L'Etang
Professor of Public Relations and Applied Communication, Queen Margaret University, Scotland