Emotive Language in Argumentation

'Very often, words have emotive meanings and present certain values and assumptions as uncontroversial, thus functioning as persuasive (and potentially manipulative) instruments of everyday argumentation. However, an in-depth study of this important and potentially dangerous property of words is still lacking. Macagno and Walton fill this gap with their brilliant and exhaustive study of the relationship between words' meanings and emotions, values, definitions, presuppositions and dialogue commitments.' Manfred Kienpointner, University of Innsbruck