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  • Produktbild: Business Discourse
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Business Discourse

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Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

25.07.2013

Verlag

Palgrave Macmillan UK

Seitenzahl

359

Maße (L/B/H)

23,4/15,6/2,2 cm

Gewicht

704 g

Auflage

Second Edition 2013

Sprache

Englisch

ISBN

978-1-137-02491-6

Beschreibung

Rezension

'This book provides a comprehensive and fresh perspective on business discourse research. It offers an engaging read about various theoretical and methodological approaches to language use at work and situates the field in its historical context. I particularly enjoyed reading the pioneering scholars' personal profiles who have had important roles in creating this international disciplinary community. I find this book an important and timely contribution to the growing field of business discourse.' - Rebecca Piekkari, Aalto University, Finland


'This book is the most comprehensive treatment on the subject of business discourse in recent years, and it is an indispensable guide that all serious scholars in the field use. What makes this work outstanding is the way in which it complements broad discussion of concepts with specific examples of research that applied the concepts in novel ways. The authors balance concerns of academic research, business applications, and teaching approaches, making the book valuable in multifaceted ways.' - Daphne Jameson, Cornell University, USA


'The book...is an excellent resource for students attempting to better understand the applicability of discourse analysis as well as for professionals hoping to better improve their consideration of communication in the business field.' - The Linguist List

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

25.07.2013

Verlag

Palgrave Macmillan UK

Seitenzahl

359

Maße (L/B/H)

23,4/15,6/2,2 cm

Gewicht

704 g

Auflage

Second Edition 2013

Sprache

Englisch

ISBN

978-1-137-02491-6

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

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  • Produktbild: Business Discourse
  • Produktbild: Business Discourse
  • PART I: THE FIELD OF BUSINESS DISCOURSE 1. What is Business Discourse? 2. Challenges in the Future PART II: APPLYING BUSINESS DISCOURSE RESEARCH 3. Research-based Business Discourse Teaching 4. Research-based Consultancy Work 5. Research-based Teaching Materials PART III: RESEARCHING BUSINESS DISCOURSE 6. Themes and Research Strategies 7. Research Methodologies, Frameworks and Project Ideas 8. Research Cases PART IV: RESOURCES 9. A Guide to Resources for Business Discourse Research References Index