Band 4
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
01.12.2013
Herausgeber
Meda MucundorfeanuVerlag
Hochschulverlag MittweidaSeitenzahl
280
Maße (L/B/H)
21/14,8/1,8 cm
Gewicht
410 g
Auflage
1. Auflage
Sprache
Englisch
ISBN
978-3-9815142-2-3
In May 2014, the Department of Communication, Public Relations and Advertising of the Faculty for Political, Administrative and Communication Science of the Babeș-Bolyai University in Cluj-Napoca, Romania, organised with the support of the Hanns Seidel Foundation in Germany a new edition of the traditional conference “PR Trend”. We are still using the general title “PR Trend”, even though some of the papers that where subsequently published where in the field of journalism, political communication or advertising, because the title was created at a conference brand in Romania. This edition was dedicated to the subject of new media, the changes and challenges it brought about in communication, advertising and PR. The first part of the book deals with PR and new media. The ever-increasing Future Internet paradigms such as semantic web, pervasive computing, cloud computing, augmented reality, affective computing, virtual reality, Internet TV affect the way current advertising techniques are applied.
The volume includes a selection of articles from the conference 2013 written by: Ioana Iancu and Bogdan Iancu, Mihaela Alexandra Tudor and Ștefan Bratosin, Corina Boie (Rotar), Ioana Lepădatu and Andreea-Daniela Rus, Veronica Ioana Ilieș, Răzvan Enache, Flavia Topan, Elena Abrudan, Meda Mucundorfeanu, Mădălina Moraru, Raluca Băbuț (Comiati), Ciprian-Marcel Pop and Dan-Cristian Dabija, Alina Bârgăoanu and Elena Negrea-Busuioc, Sandu Frunză, Kádár Magor, Andreea Elena Cârstea, Ramona Hosu, George Prundaru, Mihaela Alexandra Tudor and Stefan Bratosin
The volume includes a selection of articles from the conference 2013 written by: Ioana Iancu and Bogdan Iancu, Mihaela Alexandra Tudor and Ștefan Bratosin, Corina Boie (Rotar), Ioana Lepădatu and Andreea-Daniela Rus, Veronica Ioana Ilieș, Răzvan Enache, Flavia Topan, Elena Abrudan, Meda Mucundorfeanu, Mădălina Moraru, Raluca Băbuț (Comiati), Ciprian-Marcel Pop and Dan-Cristian Dabija, Alina Bârgăoanu and Elena Negrea-Busuioc, Sandu Frunză, Kádár Magor, Andreea Elena Cârstea, Ramona Hosu, George Prundaru, Mihaela Alexandra Tudor and Stefan Bratosin
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