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  • Produktbild: The Direct Mail Solution
  • Produktbild: The Direct Mail Solution

The Direct Mail Solution A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign

19,99 €

inkl. gesetzl. MwSt., Versandkostenfrei

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

28.01.2014

Verlag

Entrepreneur Press

Seitenzahl

228

Maße (L/B/H)

22,9/15,5/1,7 cm

Gewicht

325 g

Sprache

Englisch

ISBN

978-1-59918-518-7

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

28.01.2014

Verlag

Entrepreneur Press

Seitenzahl

228

Maße (L/B/H)

22,9/15,5/1,7 cm

Gewicht

325 g

Sprache

Englisch

ISBN

978-1-59918-518-7

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

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  • Produktbild: The Direct Mail Solution
  • Produktbild: The Direct Mail Solution

  • Introduction: How I Started Making Money in Direct Mail – And How You Can Too!
    My Life in Direct Marketing - A summary of the author's experience and lessons learned
    Now It’s Your Turn - A motivational message to the reader

    Chapter 1: Direct Mail Basics and Creating the Perfect Sales Piece
    AIDA - Famous sales piece formula: Attention, Interest, Desire, Action
    How Long Should a Sales Piece Be? - Discussion of pros and cons concerning length
    The Elements of a Sales Piece - Analysis of essential parts of a sales piece
    Make the Most Out of Every Part of Your Sales Piece
    Adding Spice to Your Sales Piece
    What If You Don’t Want to Write Your Own Sales Piece? - How to work with a professional copywriter

    Chapter 2: Mailing Lists and Segmentation
    Types of Mailing Lists
    House File
    Rented Lists
    How to Find the Right Mailing List
    List Brokers / Managers / Compilers - Working with list professionals
    The Data Card – Your Source for List Information - How to find the information you need to decide whether to rent (or buy) a particular list
    How to Turn a Marginal Mailing List Into a Great One - Getting the most out of a mailing list by knowing how to select names

    Chapter 3: Expanding Your Mailing Universe
    Increase Lifetime Value By Building an Ongoing Relationship With Your Customers - An explanation of what Lifetime Value is all about
    Issues Concerning Lifetime Value
    How Lifetime Value Can Directly Impact the Size of your mail Campaigns
    Expanding Your Lifetime Value
    Cost Per Order / Cost Per Acquisition - How to calculate these critical numbers
    The Secret to Rolling Out to Millions of Names by Increasing Lifetime Customer Value

    Chapter 4: Tracking Your Mail Campaign
    Track the Number of Leads/Orders - How to track responses to a campaign to see what worked, what didn't work, and whether the campaign was worth the effort
    List Segmentation - How to divide a list for testing purposes
    Mailing Costs - Determining the cost of a campaign
    List History - Digging into list performance to see which list works best and when
    Lifetime Value - Taking Lifetime Value into account when determining the success of a campaign
    Individual Mailing Totals - Keeping a record of the history of campaigns

    Chapter 5: Sales Piece Format and Design
    Formats and Design - Options for designing sales pieces
    How a Simple Design and Copy Change Can Have a SIGNIFICANT Impact on Your Direct Mail Campaign
    Printing Your Mail Package - Options for printing and production

    Chapter 6: Technical Details That Help You Create Better Mailings – And Save You Money Too!
    Cleaning Up Your Mailing List: How Merge Purge and Data Hygiene Can Save You Thousands
    Working with the Postal Service
    Huge Postage Discounts That Can Save You Thousands!
    First Class Versus Bulk Mail: Which Class of Mail Should I Use?
    Making Sure Your Mail is Delivered

    Chapter 7: Putting It All Together – The Details of Scheduling a Direct Mail Campaign
    SWOT - Analyzing your campaign's Strengths, Weaknesses, Opportunities, and Threats
    Steps of a Direct Mail Campaign
    How Long Will it Take to Get a Mailing Ready and Into the Mail Stream?
    Now You Have All The Facts You Need to Start Planning a Direct Mail Campaign

    Chapter 8: How to Use Direct Mail to Drive Traffic to Your Website
    Top Online Companies Use Direct Mail
    Using Direct Mail to Build Your Email List
    The PURL Postcard
    How Catalog Companies Use Direct Mail to Generate Online Sales.

    Chapter 9: Creating Promotional and Backend Products That Build Your Business
    Creating White Papers
    Designing a Sales Funnel
    Putting Together a Course
    Coaching Programs