Vor Ort
Merkzettel Warenkorb
Produktbild: Researching the Changing Profession of Public Relations

Researching the Changing Profession of Public Relations

66,15 €

inkl. gesetzl. MwSt., Versandkostenfrei

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

21.08.2013

Verlag

Peter Lang AG, Internationaler Verlag der Wissenschaften

Seitenzahl

333

Maße (L/B/H)

22,3/0,9/0,4 cm

Gewicht

470 g

Sprache

Englisch

ISBN

978-2-87574-056-4

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

21.08.2013

Verlag

Peter Lang AG, Internationaler Verlag der Wissenschaften

Seitenzahl

333

Maße (L/B/H)

22,3/0,9/0,4 cm

Gewicht

470 g

Sprache

Englisch

ISBN

978-2-87574-056-4

EU-Ansprechpartner

Kolibri 360 GmbH
Ettore-Bugatti-Straße 6-14
51149 Köln
DE
produktsicherheit@kolibri360.de

Herstelleradresse

Peter Lang
Avenue du Théâtre 7
1005 Lausanne
CH
orders@peterlang.com

Noch keine Bewertungen vorhanden

Verfassen Sie die erste Bewertung zu diesem Artikel

Helfen Sie anderen Kundinnen und Kunden durch Ihre Meinung.

Kundinnen und Kunden meinen

Bewertungen (0)

Weitere Artikel finden Sie in
  • Produktbild: Researching the Changing Profession of Public Relations

  • Contents: B. Pinar Özdemir/Melike Aktas Yamanoglu/G. Senem Gençtürk Hizal: History of Public Relations in Turkey Narrated by the Founders: The Early Years - Günter Bentele/René Seidenglanz: Professional Moral and Ethics as a Crucial Aspect of Professionalization. Main Developments and Trends in the Professional Field in Germany During the Last Decade - S. Güzin Ilicak Aydinalp: Professional Standards in Public Relations Discipline. A Research on Workers of Corporate Communication Department - Dejan Vercic/Ana Tkalac Vercic: International Comparative Research in Public Relations. A Report on Three Countries - Slovenia, Croatia and Serbia - Kelly Pereira: Public Relations in Portugal: A Lack of Understanding of the Concept or an Unrecognized Profession? - Denisa Kasl Kollmannová: The Role and Function of Public Relations in the Czech Republic - Gisela Gonçalves/Susana de Carvalho Spínola/Celma Padamo: Public Relations in Portugal. Mapping the Status of Higher Education - Susanna Magnusson: Frontline Public Relations Practitioners. Trust-building through Multicultural Competence and Dialogue - Alex Frame: PR and Global Interculturation. Methodological Challenges for (Cross)Cultural PR Research - Birte Fähnrich: Branding in International Governmental Communications. Innovative Approach or Passing Fashion? - Christian Fieseler/Christoph Lutz/Miriam Meckel: PR Practitioner Roles Revisited - Ansgar Zerfass/Katharina Simon: Mapping the Future of the Public Relations Profession. Contrasting Perceptions of Next Generation Professionals and Experienced PR Practitioners across Europe - Kristel Abel/Kaja Tampere: The Application of Bourdieu's Concept of «Field» to Public Relations Professional Field - Wim J.L. Elving/Laura Noteboom/Fabienne van Acquoy: Does it Pay to Work for an Employer with a Poor Reputation? The Influence of Employer Branding and Reputation on Attractiveness to Employees - Çigdem Karakaya Satir/Zuhal Gök Demir: The Power of Publics in Strategic Public Relations. The Effect of Social Media on Formation of Publics - Olaf Hoffjann/Jeannette Gusko: The Institutionalization of Social Media. A Comparative Study of Profit and Non-profit Organizations - Martin Höfelmann: Digital Public Affairs: A New Way of Strategic Framing, Dialogical Communication and Transparent Lobbying? - Christian Pieter Hoffman/Miriam Meckel/Giulia Ranzini/Anne Suphan: «I'll Tweet My Representative!» Antecedents of Social Media Use Among German Parliamentarians - Sarah Williams/Simon Collister/Jennifer Challenor: Recruiting for PR 2.0 - Veerle Van Assche/Ilse R. Van Looveren: The Use of Corporate Video as a Communication Tool in the Digital Age.