Essentials of CRM A Guide to Customer Relationship Management
Aus der Reihe
Essentials Series
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- Einzelkauf Download ausgewählt
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Sprache:Englisch
35,99 €
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Nein
Erscheinungsdatum
15.01.2004
Verlag
WileySeitenzahl
220 (Printausgabe)
Dateigröße
1910 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9780471268109
ESSENTIALS OF CRM
Full of valuable tips, techniques, illustrative real-worldexamples, exhibits, and best practices, this handy and concisepaperback will help you stay up to date on the newest thinking,strategies, developments, and technologies in CRM.
"Once again, Bryan Bergeron proves that he is ahead of the curvewhen it comes to understanding the value of customer relationships.This remarkable book is geared not only toward corporate executiveswith mega-investments in CRM, but can also be successfully appliedto the street corner vendor. His articulate and sensitive stylebrings this highly involved subject matter to a level we can allunderstand."
--Michael Cusack, author of Online Customer Care:Strategies for Call Center Excellence
"Managing relationships with customers has become a criticalorganizational competency. Bergeron has done a superb job ofpresenting the breadth, complexity, and nature of CRM. This bookprovides a fabulous and actionable grounding in CRM fororganizational leadership."
--John Glaser, PhD, Vice President and CIO, PartnersHealthcare System
The Wiley Essentials Series-because the business world is alwayschanging...and so should you.
Full of valuable tips, techniques, illustrative real-worldexamples, exhibits, and best practices, this handy and concisepaperback will help you stay up to date on the newest thinking,strategies, developments, and technologies in CRM.
"Once again, Bryan Bergeron proves that he is ahead of the curvewhen it comes to understanding the value of customer relationships.This remarkable book is geared not only toward corporate executiveswith mega-investments in CRM, but can also be successfully appliedto the street corner vendor. His articulate and sensitive stylebrings this highly involved subject matter to a level we can allunderstand."
--Michael Cusack, author of Online Customer Care:Strategies for Call Center Excellence
"Managing relationships with customers has become a criticalorganizational competency. Bergeron has done a superb job ofpresenting the breadth, complexity, and nature of CRM. This bookprovides a fabulous and actionable grounding in CRM fororganizational leadership."
--John Glaser, PhD, Vice President and CIO, PartnersHealthcare System
The Wiley Essentials Series-because the business world is alwayschanging...and so should you.
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