The Brand Gym A Practical Workout to Gain and Retain Brand Leadership
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Form:Einzelkauf Download
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Sprache:Englisch
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eBook Format:ePUB
- PDF 27,99 €
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27,99 €
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
ePUB
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Ja
Erscheinungsdatum
09.04.2010
Verlag
John Wiley & SonsSeitenzahl
256 (Printausgabe)
Dateigröße
5911 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9780470971338
This refreshingly simple, practical guide demonstrates how
brand management can boost business performance. It is the ideal
inspiration for creating growth in today's tough economic times.
Following the template of the highly successful original version,
the book consists of a programme of 8 "workouts" that will help
marketers raise their own game in key areas such as: insight,
portfolio strategy, positioning and innovation. The tools and
techniques in the book have been road-tested on over 100 brandgym
projects out of the last 8 years, making this book extremely
practical.
* Based on the inside stories of brand leaders who have achieved
success: Tesco, T-Mobile, Unilever and Proctor and Gamble. These
companies share their tips, tricks and warn of the traps to
avoid.
* 50% of the content is new or updated with the latest thinking
on "recession proof branding", how to win when times are tough,
communication briefing, growing the core business and new research
with marketing directors on the key success factors of brand
leaders.
* The authors are most influential, appearing in The Guardian,
Marketing, Brand Strategy, Market Leader and The
Marketer. The CIM have called David Taylor one of the
"World's 50 most important marketing thinkers".
brand management can boost business performance. It is the ideal
inspiration for creating growth in today's tough economic times.
Following the template of the highly successful original version,
the book consists of a programme of 8 "workouts" that will help
marketers raise their own game in key areas such as: insight,
portfolio strategy, positioning and innovation. The tools and
techniques in the book have been road-tested on over 100 brandgym
projects out of the last 8 years, making this book extremely
practical.
* Based on the inside stories of brand leaders who have achieved
success: Tesco, T-Mobile, Unilever and Proctor and Gamble. These
companies share their tips, tricks and warn of the traps to
avoid.
* 50% of the content is new or updated with the latest thinking
on "recession proof branding", how to win when times are tough,
communication briefing, growing the core business and new research
with marketing directors on the key success factors of brand
leaders.
* The authors are most influential, appearing in The Guardian,
Marketing, Brand Strategy, Market Leader and The
Marketer. The CIM have called David Taylor one of the
"World's 50 most important marketing thinkers".
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