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Produktbild: Business Chemistry

Business Chemistry How to Build and Sustain Thriving Businesses in the Chemical Industry

124,99 €

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Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

16.02.2018

Herausgeber

Leker Jens + weitere

Verlag

John Wiley & Sons

Seitenzahl

352

Maße (L/B/H)

23,6/15,8/2,5 cm

Gewicht

581 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-1-118-85849-3

Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

16.02.2018

Herausgeber

Verlag

John Wiley & Sons

Seitenzahl

352

Maße (L/B/H)

23,6/15,8/2,5 cm

Gewicht

581 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-1-118-85849-3

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

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  • Produktbild: Business Chemistry
  • List of Contributors xi
     
    Preface xv
     
    Part I Strategy 1
     
    1 Management Challenges in the Chemical and Pharmaceutical Industry 3
    Jens Leker and Hannes Utikal
     
    1.1 Introducing the Chemical Industry as a Source of Innovation and Prosperity 3
     
    1.2 Characteristics of the Chemical and Pharmaceutical Industry 4
     
    1.2.1 Product and Process Characteristics 5
     
    1.2.2 Market Characteristics 7
     
    1.3 Business Transformation in the Chemical Industry 9
     
    1.3.1 Business Transformation and Organizational Change Processes 10
     
    1.3.2 Drivers for Change 12
     
    1.3.3 Fields of Business Transformation 14
     
    1.4 Managerial Challenges in the Chemical Industry 15
     
    1.4.1 Creating Strategic Learning Processes 16
     
    1.4.2 Managing Value Chains Across the Globe 17
     
    1.4.3 Optimizing Processes 19
     
    1.4.4 Creating Product, Process, and Business Model Innovations 22
     
    1.4.5 Developing Human Resources 23
     
    1.5 Summary 25
     
    References 26
     
    2 Principles of Strategy: How to Develop Strategy 31
    Jens Leker and Tobias Lewe
     
    2.1 The First Day for CEO Walter Brown 31
     
    2.2 Strategy Definitions and Their Interrelations - A Framework for Mindful Strategic Management 34
     
    2.3 Historic and Current Trends in Strategic Management 38
     
    2.4 Strategy Development Process 46
     
    2.5 Industry Dynamics, Signaling Systems, and the Effect of Trends 50
     
    2.6 Summary 55
     
    References 56
     
    3 Strategic Analysis: Understanding the Strategic Environment of the Firm 59
    Jens Leker and Manuel Bauer
     
    3.1 Strategic Analysis to Improve a Firm's Performance 60
     
    3.2 Industry Analysis 63
     
    3.3 The Resource-based View in the Context of Strategic Analysis 74
     
    3.3.1 Underlining Assumptions for the Resource-based View 76
     
    3.3.2 VRIN/O Characteristics 79
     
    3.4 Dynamism of Markets 87
     
    3.5 Dynamic Capabilities 91
     
    3.5.1 Capacity (1): Sensing and Shaping Opportunities and Threats 96
     
    3.5.2 Capacity (2): Seizing the Opportunity 98
     
    3.5.3 Capacity (3): Reconfiguring 99
     
    3.6 Summary 103
     
    References 104
     
    4 Management of Business Cooperation 109
    Theresia Theurl and Eric Meyer
     
    4.1 Cooperation and Corporate Strategy 110
     
    4.1.1 What Does Cooperation Mean? 110
     
    4.1.2 Why Is the Management of Cooperation Different? 113
     
    4.2 How Cooperation Can Help to Achieve Corporate Objectives 115
     
    4.2.1 Cost Advantages 115
     
    4.2.2 Access to Resources, Know-how and Technologies 116
     
    4.2.3 Access to Markets 118
     
    4.2.4 Time Advantages 119
     
    4.2.5 Distribution of Risks 119
     
    4.3 Morphologies of Cooperation 119
     
    4.3.1 Horizontal, Vertical and Lateral Cooperation 119
     
    4.3.2 Types of Cooperation 121
     
    4.3.3 Strategic Alliance 121
     
    4.3.4 Value Chain Cooperation 123
     
    4.3.5 Project Cooperation 124
     
    4.3.6 Networks and Virtual Enterprises 126
     
    4.3.7 Cooperative 128
     
    4.3.8 Joint Venture 129
     
    4.4 Management of Business Cooperation: A Process Model 129
     
    4.4.1 The Management Process 129
     
    4.4.2 Strategic Positioning 132
     
    4.4.2.1 Market Analysis 132
     
    4.4.2.2 Company Analysis 135
     
    4.4.3 Preparation 138
     
    4.4.3.1 Partner Choice 138
     
    4.4.3.2 Competition Law and Cooperation 142
     
    4.5 Institutionalisation 143
     
    4.5.1 Institutionalisation of Cooperation Management 143
     
    4.5.2 Rules and Rights 145
     
    4.5.3 "Cooperative Transfer Prices" 146
    &