Unthinking Eurocentrism Multiculturalism and the Media

"Unthinking Eurocentrism was so refreshing because of the confidence of its eclecticism, the forcefulness of its arguments, the range of its geographical and linguistic materials, and the way it brought indigenous issues to the centre of political and intellectual debate. The obligation to 'unthink Eurocentrism' has not diminished in the last twenty years, so the 2014 edition is welcome, with the new Afterword amply demonstrating that Shohat and Stam have lost none of their stamina or their lucidity. Readers' horizons will again be broadened."

"Unthinking Eurocentrism was a hugely influential book, and remains so twenty years later. It informed my approach to the study of film from early on, in conveying how film and media countersign ideology and the subtle workings of social consciousness. It taught me to approach film not solely as text, but first and foremost as context; to focus on film culture and mediated discourse. Unthinking Eurocentrism's utter exuberance of referencing was particularly inspirational. Confidently flowing and cutting across cultures and discourses whilst revealing patterns of othering and orientalisation that work throughout the world, both outside and within Europe, it motivates and excites. This is how I want all writing on film to be: rich and intense. It is a book that shaped, and continues shaping, all my work."