Business Development For Dummies
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- Taschenbuch ausgewählt
- eBook
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Sprache:Englisch
23,99 €
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
06.03.2015
Verlag
John Wiley & SonsSeitenzahl
432
Maße (L/B/H)
23,3/18,7/2,7 cm
Gewicht
765 g
Auflage
1. Auflage
Sprache
Englisch
ISBN
978-1-118-96271-8
Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance.
Realising that you can't just "hire a sales guy" and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers - it's about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business.
* Learn the core concepts of business development, and how it differs from sales
* Build a practical, step-by-step business development strategy
* Incorporate marketing, sales, and customer management in general planning
* Develop and implement a growth-enhancing partnership strategy
Recognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily - not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick - Business Development For Dummies shows you how.
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