The Handbook of International Advertising Research
Aus der Reihe
Handbooks in Communication and Media
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Form:Einzelkauf Download
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Sprache:Englisch
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eBook Format:PDF
- PDF 145,99 € ausgewählt
- ePUB 145,99 €
145,99 €
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Nein
Erscheinungsdatum
21.01.2014
Herausgeber
Hong ChengVerlag
John Wiley & Sons IncSeitenzahl
656 (Printausgabe)
Dateigröße
4629 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9781118378496
This timely handbook brings academic excellence to international
advertising research in the form of 28 contributions from over 40
leading scholars. The handbook's comprehensive treatment
highlights existing knowledge, reports major findings across the
subject, and recommends directions and agendas for future
research.
* Fills the existing gap between the rapid growth in scholarly
research on international advertising and the pressing need for
more high-quality research in the area
* Covers 28 major areas in international advertising research,
with contributions from more than 40 international advertising
scholars based in over 10 countries or territories
* Comprehensive treatment includes the history of international
advertising, audiences and media, strategy and execution, content
effects, regulation, ethics, and advertising education
* Highlights existing knowledge in international advertising,
reports major findings on a broad range of topics, and offers
expert recommendations on directions for future research
* Contributors represent the most highly respected academics
among international advertising researchers
advertising research in the form of 28 contributions from over 40
leading scholars. The handbook's comprehensive treatment
highlights existing knowledge, reports major findings across the
subject, and recommends directions and agendas for future
research.
* Fills the existing gap between the rapid growth in scholarly
research on international advertising and the pressing need for
more high-quality research in the area
* Covers 28 major areas in international advertising research,
with contributions from more than 40 international advertising
scholars based in over 10 countries or territories
* Comprehensive treatment includes the history of international
advertising, audiences and media, strategy and execution, content
effects, regulation, ethics, and advertising education
* Highlights existing knowledge in international advertising,
reports major findings on a broad range of topics, and offers
expert recommendations on directions for future research
* Contributors represent the most highly respected academics
among international advertising researchers
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