Creative Strategy A Guide for Innovation

"Bill Duggan tackles the toughest part of the strategy process, the piece you cant find elsewhere: creating the new innovations that power and revitalize great organizations. For everyone who wants to make an impact, for those who want to lead, for those charged with making organizations work, you wont find this material anywhere else. If you read just one business book this year, make it this one-because this one has a process you can apply immediately in your own organization." - James E. Schrager, University of Chicago Booth School of Business