The Soft Edge Where Great Companies Find Lasting Success
-
Form:Einzelkauf Download
-
Sprache:Englisch
-
eBook Format:ePUB 3
- ePUB 3 18,99 € ausgewählt
- PDF 18,99 €
18,99 €
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
ePUB 3
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Ja
Erscheinungsdatum
24.03.2014
Verlag
John Wiley & Sons IncSeitenzahl
272 (Printausgabe)
Dateigröße
908 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9781118898079
What Does it Take to Get Ahead Now--And Stay
There?
High performance has always required shrewd strategy and superb
execution. These factors remain critical, especially given
today's unprecedented business climate. But Rich
Karlgaard--Forbes publisher, entrepreneur, investor, and board
director--takes a surprising turn and argues that there is now
a third element that's required for competitive advantage. It
fosters innovation, it accelerates strategy and execution, and it
cannot be copied or bought. It is found in a perhaps surprising
place--your company's values.
Karlgaard examined a variety of enduring companies and found
that they have one thing in common; all have leveraged their
deepest values alongside strategy and execution, allowing them to
fuel growth as well as weather hard times. Karlgaard shares these
stories and identifies the five key variables that make up every
organization's "soft edge":
* Trust: Northwestern Mutual has built a $25 million
dollar revenue juggernaut on trust, the foundation of lasting
success. Learn how to create an environment that engenders trust
and propels high performance.
* Smarts: In most technical fields your formal education
quickly becomes out of date. How do you keep up? Learn how the Mayo
Clinic, Stanford University women's basketball team, and
others stay on top by relentlessly pursuing an advantage through
smarts.
* Teamwork: Since collaboration and innovation are a must
in the global economy, effective teamwork is vital. Learn how
global giant FedEx stays focused and how nimble Nest Labs relies on
lean teams with cognitive diversity.
* Taste: Clever product design and integration are proxies
for intelligence because they make customers feel smart. But taste
goes further into deep emotional engagement. Specialized Bicycles
calls it "the elusive spot between data truth and human
truth." How can you consistently make products or services
that trigger these emotional touch points?
* Story: Companies that achieve lasting success have an
enduring and emotionally appealing story. What's your
company's story? How do you tell it your way? Gain the
ability to create a powerful narrative in a world where outsiders
often exercise the louder voice.
There?
High performance has always required shrewd strategy and superb
execution. These factors remain critical, especially given
today's unprecedented business climate. But Rich
Karlgaard--Forbes publisher, entrepreneur, investor, and board
director--takes a surprising turn and argues that there is now
a third element that's required for competitive advantage. It
fosters innovation, it accelerates strategy and execution, and it
cannot be copied or bought. It is found in a perhaps surprising
place--your company's values.
Karlgaard examined a variety of enduring companies and found
that they have one thing in common; all have leveraged their
deepest values alongside strategy and execution, allowing them to
fuel growth as well as weather hard times. Karlgaard shares these
stories and identifies the five key variables that make up every
organization's "soft edge":
* Trust: Northwestern Mutual has built a $25 million
dollar revenue juggernaut on trust, the foundation of lasting
success. Learn how to create an environment that engenders trust
and propels high performance.
* Smarts: In most technical fields your formal education
quickly becomes out of date. How do you keep up? Learn how the Mayo
Clinic, Stanford University women's basketball team, and
others stay on top by relentlessly pursuing an advantage through
smarts.
* Teamwork: Since collaboration and innovation are a must
in the global economy, effective teamwork is vital. Learn how
global giant FedEx stays focused and how nimble Nest Labs relies on
lean teams with cognitive diversity.
* Taste: Clever product design and integration are proxies
for intelligence because they make customers feel smart. But taste
goes further into deep emotional engagement. Specialized Bicycles
calls it "the elusive spot between data truth and human
truth." How can you consistently make products or services
that trigger these emotional touch points?
* Story: Companies that achieve lasting success have an
enduring and emotionally appealing story. What's your
company's story? How do you tell it your way? Gain the
ability to create a powerful narrative in a world where outsiders
often exercise the louder voice.
Kundinnen und Kunden meinen
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kund*innen durch Ihre Meinung
Kurze Frage zu unserer Seite
Vielen Dank für Ihr Feedback
Wir nutzen Ihr Feedback, um unsere Produktseiten zu verbessern. Bitte haben Sie Verständnis, dass wir Ihnen keine Rückmeldung geben können. Falls Sie Kontakt mit uns aufnehmen möchten, können Sie sich aber gerne an unseren Kund*innenservice wenden.
zum Kundenservice