Produktbild: The Sales Acceleration Formula

The Sales Acceleration Formula Using Data, Technology, and Inbound Selling to go from $0 to $100 Million

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Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

03.04.2015

Verlag

John Wiley & Sons

Seitenzahl

224

Maße (L/B/H)

23,9/16,2/2,5 cm

Gewicht

408 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-1-119-04707-0

Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

03.04.2015

Verlag

John Wiley & Sons

Seitenzahl

224

Maße (L/B/H)

23,9/16,2/2,5 cm

Gewicht

408 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-1-119-04707-0

EU-Ansprechpartner

Zeitfracht Medien GmbH
Ferdinand-Jühlke-Straße 7
99095 Erfurt
DE
produktsicherheit@zeitfracht.de

Herstelleradresse

Wiley & Sons
1 Oldlands Way
PO22 9NQ Bognor Regis
GB
trade@wiley.com

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Die Leseprobe wird geladen.
  • Produktbild: The Sales Acceleration Formula
  • Foreword Neil Rackham ix

    Acknowledgments xiii

    Introduction xv

    Part I The Sales Hiring Formula 1

    Chapter 1 Uncovering the Characteristics of a Successful Salesperson 3

    Chapter 2 Five Traits Great Salespeople Have and How to Interview for Them 11

    Coachability 12

    Curiosity 16

    Prior Success 19

    Intelligence 20

    Work Ethic 21

    Chapter 3 Finding Top-Performing Salespeople 25

    Build a Recruiting Agency within Your Company 26

    Find Quality Passive Sales Candidates on LinkedIn 28

    Find Quality Passive Sales Candidates through Your Team: The "Forced Referral" 33

    Understand the Sales Talent Pool in Your Area 33

    Chapter 4 The Ideal First Sales Hire 37

    Part II The Sales Training Formula 45

    Chapter 5 Setting up a Predictable Sales Training Program 47

    Defining the Three Elements of the Sales Methodology: The Buyer Journey, Sales Process, and Qualifying Matrix 50

    Create a Training Curriculum around the Sales Methodology 53

    Adding Predictability to the Sales Training Formula 54

    Constant Iteration on the Sales Process 57

    Chapter 6 Manufacturing Helpful Salespeople Your Buyers Trust 59

    Train Your Salespeople to Experience the Day-to-Day Job of Potential Customers 60

    Enable Your Salespeople to Build Their Personal Brand with Potential Customers Using Social Media 62

    Part III The Sales Management Formula 67

    Chapter 7 Metrics-Driven Sales Coaching 69

    Implementing a Coaching Culture throughout the Organization 71

    Creating the Coaching Plan Together with the Salesperson 72

    Examples of Metrics-Driven Skill Diagnosis and Coaching Plans 74

    "Peeling Back the Onion" 79

    Measure the Coaching Success 80

    Chapter 8 Motivation through Sales Compensation Plans and Contests 83

    Criteria to Evaluate a New Commission Plan 88

    Involve the Sales Team in Compensation Plan Design 89

    Promotion Tiers: Removing the Subjectivity from Promotions and Compensation Adjustments 90

    Using Sales Contests to Motivate the Team 93

    The Best Contest I Ever Ran 95

    Chapter 9 Developing Sales Leaders-Advantages of a "Promote from Within" Culture 97

    Prerequisites for Leadership Consideration 102

    From the Classroom to the Real World 103

    Common Potholes from New Sales Managers 104

    Part IV The Demand Generation Formula 109

    Chapter 10 Flip the Demand Generation Formula-Get Buyers to Find You 111

    How Can Your Business Rank at the Top of Google? 113

    This Does Not Happen Overnight 115

    Create a Content Production Process 116

    Complement Content Production with Social Media Participation 121

    Long-Tail Theory 123

    Chapter 11 Converting Inbound Interest into Revenue 127

    Marketing's Role in Converting Interest into Revenue 128

    Sales' Role in Converting Interest into Revenue 137

    Chapter 12 Aligning Sales and Marketing-The SMarketing SLA 149

    The Marketing Service Level Agreement (SLA) 151

    The Sales Service Level Agreement (SLA) 154

    Part V   Technology and Experimentation 161

    Chapter 13 Technology to Sell Better, Faster 163

    Accelerate Lead Sourcing with Technology 165

    Accelerate Sales Prospecting with Technology 167

    Accelerate Lead Engagement with Technology 170

    Automated Reporting with Technology 171

    Chapter 14 Running Successful Sales Experiments 175

    Generating Ideas for Experiments 176

    Best Practices of Experiment Execution 178

    Chapter 15 HubSpot's Most Successful Sales Experiments 183

    The HubSpot Value Added Reseller (VAR) Program 183

    GPCT 186

    Chapter 16 Conclusion: Where Do We Go from Here? 191

    Index 195