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Produktbild: The Network Always Wins

The Network Always Wins How to Influence Customers, Stay Relevant, and Transform Your Organization to Move Faster than the Market

43,99 €

inkl. gesetzl. MwSt., Versandkostenfrei

Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

27.03.2015

Abbildungen

Illustrationen, nicht spezifiziert

Verlag

Mcgraw Hill Higher Education

Seitenzahl

226

Maße (L/B/H)

23,5/15,7/1,7 cm

Gewicht

474 g

Sprache

Englisch

ISBN

978-0-07-184871-8

Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

27.03.2015

Abbildungen

Illustrationen, nicht spezifiziert

Verlag

Mcgraw Hill Higher Education

Seitenzahl

226

Maße (L/B/H)

23,5/15,7/1,7 cm

Gewicht

474 g

Sprache

Englisch

ISBN

978-0-07-184871-8

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

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  • Produktbild: The Network Always Wins
  • Acknowledgments ix
    Preface xi
    Let's Get Started xv

    CHAPTER 1 THE AGE OF UNCERTAINTY
    The Theory of Everything 2
    The RAND Corporation 3
    The Ultimate Model 6
    Stepping into the Unknown 6
    VUCA 8
    VACINE 9

    CHAPTER 2 SPEED, AND WHY THE THEORY OF RELATIVITY MATTERS
    A Brief History of Time 14
    Speed 14
    Faster, Faster, Faster 14
    The Era of Now 15
    Clock Speeds 16
    Internal Clock Speed 17
    The Clock Speed Conundrum 18
    The Theory of Relativity 19
    Breaking the Sound Barrier 20

    CHAPTER 3 LINEARITY IS DEAD
    Chasing Simplicity 24
    Linear Systems 25
    Dynamic Systems 26
    New Language of Systems 28
    Complex Adaptive Systems 29
    Entropy 30
    Schrödinger's Cat 31
    Depressed Yet? 31
    The Age of Networks 32
    The Core Vocabulary of Complex Systems 33
    Scale-Free Networks 35
    Conclusions 36
    HOW THE MEDIA DISCOVERED NETWORKS 37

    CHAPTER 4 INFORMATION BECOMES A FLOW
    It's a Small, Small World 44
    Flow of Magic 45
    Information Becomes a Flow 46
    Information Theory 47
    The Signal and the Noise 48
    The Gambling Connection 50
    The Gambler's Fallacy 52
    The Signal and the Noise, 2.0 52
    The Little Elephant 53
    The Mathematics of War 54
    Graphs Rule The World 56
    The Rich Club 58
    Leverage the Power of Networks 60
    The Topology of Your Organization 64
    EDUCATION IN THE AGE OF NETWORKS 67

    CHAPTER 5 WHEN MARKETS STOP BEING MARKETS
    Book Bind 79
    The Original Speedboats 80
    The (Old) Heart of Marketing 81
    Consumers Take Over 82
    Good Clean Funnel 83
    A Real-Life Mad Man 84
    Disruptive Forces 85
    Don and Martha 86
    From Firefly to Amazon 88
    Recommendations 89
    The Second Life of Netfl ix 90
    Getting Personal 91
    The Popcorn Experiment 92
    Unconscious Branding 93
    Fear, Trust, and Hormones 94
    Markets are Becoming Networks 95
    The Tribe Has Spoken 96
    The Agency Will Do All That 97
    The Paradox of Choice 99
    Conclusion 99
    They Bought a Zoo 102
    Watching Water Boil 103
    THE ERA OF NETWORKED HEALTH 105

    CHAPTER 6 WHEN ORGANIZATIONS BECOME NETWORKS OF INNOVATIONGeneration N 115
    Org Charts and Their Discontents 116
    Reimagining Careers 117
    Relevance Replaces Loyalty 118
    The Antihierarchy 120
    The Opposite of Fragile 121
    Both Wave and Particle 123
    Conway's Law 125
    Build Fluid Organizations 126

    CHAPTER 7 CREATION AND DESTRUCTION
    Broken Halos 130
    Built to Last 130
    Creative Destruction 131
    Phoenix from the Ashes 133
    The Halo Effect 134
    Written in the Stars 135
    Building Stellar Companies-and Black Holes 136

    CHAPTER 8 STRATEGY FOR THE AGE OF NETWORKS
    Fun with Creeping Death 140
    Frozen, Fluid, Rigid, and Superfluid 142
    Fluidity and Start-Ups 144
    The Thermodynamic Cycle of Organizations 145
    The Triune Brain 147
    The Triune Networks 149
    Why Start-Ups Are Magic 150
    Industry Disruption 153
    It Takes a Network to Fight a Network 154
    The Golden Rule 155
    The Holy Trinity in the Age of Networks 156
    Waves of Disruption 160
    The Age of Networks 161

    Epilogue 163
    Endnotes 171
    Sources 183
    Index 187
    About the Author 203