Inhaltsverzeichnis
Urban Innovation Networks
Understanding the City as a Strategic Resource
Buch (Gebundene Ausgabe, Englisch)
49,99 €
inkl. gesetzl. MwSt.Beschreibung
Details
Einband
Gebundene Ausgabe
Erscheinungsdatum
18.11.2015
Verlag
SpringerSeitenzahl
123
Maße (L/B/H)
24,1/16/1,4 cm
This book offers fresh insights into how companies can engage with, and make use of, the modern metropolis. Based on actor-network theory and the resource-based view of the firm, it demonstrates how the contemporary city can be seen – and used – as a resource for corporate innovation. The main argument is that companies have to build what the author calls “urban innovation networks.” After a theory-based outline of such networks, the author demonstrates the extent to which different institutional players – companies such as Audi, Ikea and Siemens, but also arts institutions like the Haus der Kunst in Munich – are already working to create them. The book combines management thinking with urban theory and the sociology of networks to create a unique blend of different views of capitalism and space, offering a new perspective on both the modern metropolis and globally operating companies active within our distinctly urban culture.
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