Band 5
The European Newspaper Market Social Media Use and New Business Models
Aus der Reihe
Online-Medien-Management
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Sprache:Englisch
35,80 €
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Nein
Erscheinungsdatum
25.02.2015
Herausgeber
Bettina Schwarzer + weitereVerlag
Nomos VerlagSeitenzahl
155 (Printausgabe)
Dateigröße
6404 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9783845260792
The newspaper market has been facing a lot of changes over time as a result of constant developments in technology, the economy, communications and social standards. In order to cope with a changing society, industries need to adapt to new business models.
The purpose of this research is to observe how European countries have changed as a result of the advent of the World Wide Web and subsequently the appearance of the Social Web. It analyses how the newspaper industry transformed its business model and which newspapers have been most successful in adapting to the new digital challenges.
Additionally, the use of social media by the biggest newspapers in selected European countries was investigated. The research examines multimedia, mobile services and offers, user-generated content, social communities, special communities and additional features.
With book chapters from:
Sonya Dimitrova, Anne-Lise Le Vaillant, Veronica Lilium, Aleksandra Smolarczyk, Kristina Stelzig, Maja Trebicka and Lore Verbrugghe.
The purpose of this research is to observe how European countries have changed as a result of the advent of the World Wide Web and subsequently the appearance of the Social Web. It analyses how the newspaper industry transformed its business model and which newspapers have been most successful in adapting to the new digital challenges.
Additionally, the use of social media by the biggest newspapers in selected European countries was investigated. The research examines multimedia, mobile services and offers, user-generated content, social communities, special communities and additional features.
With book chapters from:
Sonya Dimitrova, Anne-Lise Le Vaillant, Veronica Lilium, Aleksandra Smolarczyk, Kristina Stelzig, Maja Trebicka and Lore Verbrugghe.
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