Produktbild: Disciplined Entrepreneurship Workbook

Disciplined Entrepreneurship Workbook

27,99 €

inkl. gesetzl. MwSt., Versandkostenfrei


Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

09.06.2017

Verlag

John Wiley & Sons Inc

Seitenzahl

288

Maße (L/B/H)

25,3/20,7/2 cm

Gewicht

788 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-1-119-36579-2

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

09.06.2017

Verlag

John Wiley & Sons Inc

Seitenzahl

288

Maße (L/B/H)

25,3/20,7/2 cm

Gewicht

788 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-1-119-36579-2

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

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  • Produktbild: Disciplined Entrepreneurship Workbook
  • Preface xiii

    Introducing the Disciplined Entrepreneurship Canvas xv

    What Is the Disciplined Entrepreneurship Canvas, and Why Is It Important?

    How to Approach the Disciplined Entrepreneurship Canvas

    Example of Using the Disciplined Entrepreneurship Canvas with Feedback

    Step 0 How Do I Get Started? Should I? 1

    Your Passion

    Your Team

    Coming Up with an Idea or a Technology

    Hybrid Idea: Mix of Market Pull and Technology Push

    Step 1 Market Segmentation 11

    What Is Step 1, Market Segmentation?

    Why Do We Do This Step, and Why Do We Do It Now?

    Process Guide

    Bonus Topic  A Practical Guide to Primary Market Research 23

    What Is Primary Market Research?

    Worksheets

    Step 2 Select a Beachhead Market 39

    What Is Step 2, Select a Beachhead Market?

    Why Do We Do This Step, and Why Do We Do It Now?

    Process Guide

    General Exercises to Understand Concept

    Worksheets

    Decision for Team to Sign Off on the Beachhead Market

    Step 3 Build an End User Profile for the Beachhead Market 47

    What Is Step 3, Build an End User Profile for the Beachhead Market?

    Why Do We Do This Step, and Why Do We Do It Now?

    Process Guide

    General Exercises to Understand Concept

    Worksheet

    Step 4 Estimate the Total Addressable Market (TAM) for the Beachhead Market 53

    What Is Step 4, Estimate the Total Addressable Market (TAM) for the Beachhead Market?

    Why Do We Do This Step, and Why Do We Do It Now?

    Process Guide

    General Exercises to Understand Concept

    Worksheets

    Advanced Topics: Bottom¿Up TAM Analysis

    Step 5 Profile the Persona for the Beachhead Market 65

    What Is Step 5, Profile the Persona for the Beachhead Market?

    Why Do We Do This Step, and Why Do We Do It Now?

    Process Guide

    General Exercises to Understand Concept

    Worksheets

    Advanced Topic: Persona Profiles for Multisided End User Market

    Step 6 Full Life Cycle Use Case 79

    What Is Step 6, Full Life Cycle Use Case?

    Why Do We Do This Step, and Why Do We Do It Now?

    Process Guide

    General Exercises to Understand Concept

    Worksheets

    Step 7 High-Level Product Specification 87

    What Is Step 7, High-Level Product Specification?

    Why Do We Do This Step, and Why Do We Do It Now?

    Process Guide

    General Exercises to Understand Concept

    Worksheets

    Advanced Topic: High-Level Product Brochure

    Step 8 Quantify the Value Proposition 95

    What Is Step 8, Quantify the Value Proposition?

    Why Do We Do This Step, and Why Do We Do It Now?

    Process Guide

    General Exercises to Understand Concept

    Worksheets

    Step 9 Identify Your Next 10 Customers 101

    What Is Step 9, Identify Your Next 10 Customers?

    Why Do We Do This Step, and Why Do We Do It Now?

    Process Guide

    General Exercises to Understand Concept

    Worksheets

    Step 10 Define Your Core 113

    What Is Step 10, Define Your Core?

    Why Do We Do This Step, and Why Do We Do It Now?

    Process Guide

    General Exercise to Understand Concept

    Worksheet

    Step 11 Chart Your Competitive Position 119

    What Is Step 11, Chart Your Competitive Position?

    Why Do We Do This Step, and Why Do We Do It Now?

    Process Guide

    General Exercise to Understand Concept

    Worksheet

    Step 12 Determine the Customer's Decision-Making Unit (DMU) 125

    What Is Step 12, Determine the Customer's Decision-Making Unit (DMU)?

    Why Do We Do This Step, and Why Do We Do It Now?

    Process Guide

    General Exercises to Understand Concept

    Worksheet

    Step 13 Map the Process to Acquire a Paying Customer 131

    What Is Step 13, Map the Process to Acquire a Paying Customer?

    Why Do We Do This Step, and Why Do We Do It Now?

    Process Guide

    General Exercises to Understand Concept

    Worksheets

    Bonus Topic

    Windows of Opportunity and Triggers 143

    What Are Windows of Opportunities and Triggers?

    Why Are They Important and Why Now?

    Process Guide

    General Exercises to Understand Concept

    Worksheet

    Step 14 Estimate the Total Addressable Market (TAM) Size for Follow-on Markets 153

    What Is Step 14, Estimate the Total Addressable Market (TAM) Size for Follow-on Markets?

    Why Do We Do This Step, and Why Do We Do It Now?

    Process Guide

    General Exercises to Understand Concept

    Worksheet

    Step 15 Design a Business Model 161

    What Is Step 15, Design a Business Model?

    Why Do We Do This Step, and Why Do We Do It Now?

    Process Guide

    General Exercises to Understand Concept

    Worksheet

    Step 16 Set Your Pricing Framework 169

    What Is Step 16, Set Your Pricing Framework?

    Why Do We Do This Step, and Why Do We Do It Now?

    Process Guide

    General Exercises to Understand Concept

    Worksheet

    Step 17 Estimate the Lifetime Value (LTV) of an Acquired Customer 175

    What Is Step 17, Estimate the Lifetime Value of an Acquired Customer?

    Why Do We Do This Step, and Why Do We Do It Now?

    Process Guide

    General Exercises to Understand Concept

    Worksheet

    Step 18 Map the Sales Process to Acquire a Customer 181

    What Is Step 18, Map the Sales Process to Acquire a Customer?

    Why Do We Do This Step, and Why Do We Do It Now?

    Process Guide

    General Exercises to Understand Concept

    Worksheets

    Example

    Step 19 Estimate the Cost of Customer Acquisition (COCA) 199

    What Is Step 19, Estimate the Cost of Customer Acquisition (COCA)?

    Why Do We Do This Step, and Why Do We Do It Now?

    Process Guide

    General Exercises to Understand Concept

    Worksheets

    Step 20 Identify Key Assumptions 209

    What Is Step 20, Identify Key Assumptions?

    Why Do We Do This Step, and Why Do We Do It Now?

    Process Guide

    General Exercises to Understand Concept

    Worksheet

    Step 21 Test Key Assumptions 215

    What Is Step 21, Test Key Assumptions?

    Why Do We Do This Step, and Why Do We Do It Now?

    Process Guide

    General Exercise to Understand Concept

    Worksheet

    Step 22 Define the Minimum Viable Business Product (MVBP) 221

    What Is Step 22, Define the Minimum Viable Business Product (MVBP)?

    Why Do We Do This Step, and Why Do We Do It Now?

    Process Guide

    General Exercise to Understand Concept

    Worksheet

    Step 23 Show That "The Dogs Will Eat the Dog Food" 225

    What Is Step 23, Show That "The Dogs Will Eat the Dog Food"?

    Why Do We Do This Step, and Why Do We Do It Now?

    Process Guide

    General Exercise to Understand Concept

    Worksheet

    Step 24 Develop a Product Plan 231

    What Is Step 24, Develop a Product Plan?

    Why Do We Do This Step, and Why Do We Do It Now?

    Process Guide

    General Exercises to Understand Concept

    Worksheets

    Beyond the 24 Steps 241

    What Is Missing in the 24 Steps?

    Worksheet

    Exercise Answers 245

    Index 253