Vor Ort
Merkzettel Warenkorb
  • Produktbild: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
  • Produktbild: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
- 10%

Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference

Aus der Reihe Developments in Marketing Science: Proceedings of the Academy of Marketing Science
10% sparen

191,99 € UVP 213,99 €

inkl. gesetzl. MwSt., Versandkostenfrei

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

24.09.2016

Herausgeber

Jr. Robinson

Verlag

Springer

Seitenzahl

836

Maße (L/B/H)

27,9/21/4,8 cm

Gewicht

21053 g

Auflage

Softcover reprint of the original 1st ed. 2015

Sprache

Englisch

ISBN

978-3-319-36491-9

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

24.09.2016

Herausgeber

Jr. Robinson

Verlag

Springer

Seitenzahl

836

Maße (L/B/H)

27,9/21/4,8 cm

Gewicht

21053 g

Auflage

Softcover reprint of the original 1st ed. 2015

Sprache

Englisch

ISBN

978-3-319-36491-9

Herstelleradresse

Springer International Publishing AG
Gewerbestr. 11
6330 Cham
Schweiz
Url: www.springer.com

Noch keine Bewertungen vorhanden

Verfassen Sie die erste Bewertung zu diesem Artikel

Helfen Sie anderen Kundinnen und Kunden durch Ihre Meinung.

Kundinnen und Kunden meinen

Bewertungen (0)
  • Produktbild: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
  • Produktbild: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…

  • International Consumer Behavior.- Managing Performance in a Sustainable Environment.- Music, Athletes, Simplicity and Organizational Engagement.- Creating Unique Marketing Approaches.- Mood, Religion and Market Orientation.- Exploring the On-line Consumer.- The Online Learning Environment: Delivering Quality?.- Management and Marketing Collaboration I.- Mixing Old and New Media: Insights into Media Selection.- Online Behavior and Value Creation.- Ethics Marketing: Understanding.- Potpurri des Services.- Marketing Buzz and Advertising Copy.- Strategic Marketing Management.- Using Private Labels and Store Atmospheric as Heuristics.- Social Media and Consumer Attitudes.- Conceptualization of Value Co-creation.- The Study of Marketing Institutions.- Managing the Customer Service Experience.- Value Co-creation: Consumer Interactions and Technology.- Branding and Shoppers.- Brands, Governments and Corporations.- The 3 T's: Relationship Importance for Theaters, Tribes and Tourists.- Consumers' Ethical Evaluations and Behaviors.- How Advances in Technology and Sustainability are Changing the Retail Landscape.- Sustainability in the Apparel Supply Chain.- Materialism and Conspicuous Consumption.- Value Co-creation and Digital Environment.- Going "Green" and the Effects on Consumer Evaluations.- Brands and Consumers.- Latin American Marketing Issues II.- Value Co-creation for Firms, Services, and Markets.- Issues in New Technology Usage.- Pedagogical Techniques and the Role of Students in Marketing Education.- Marketing's Role in Supply Chain Success.- Assessing Student Learning & Required Skills.- Celebrity Endorsements and Celebrity Brands.- What Does Brand Image Tell US About Brand Stability?.- Research Frameworks, Influences, and Sustainability Trends.- "The Price Made Me Do It!" Consumer Reactios to Pricing Signals.- Consumer Decision-Making and Learning.- Product and Branding Issues.- Achieving a Sustainable Supply Chain.- Consumer Welfare and Marketing Promotions.- The Challenge of Setting Prices and the Impact of the Firm.- Social Marketing Research: Measures, Analyses, and Implication Issues.- New Frontiers in Marketing Communication.- Can Climate Change Salespeople?.- The Power of Emotions and Norms on Exchange Behavior.- Entrepreneurs, Networks and Success.- International Branding.- The Teaching of Social Media Marketing.- Social Media.- Perspectives on Source Effects.- Corporate Social Responsibility.- Buyers and Sellers.- Intelligence and Salesperson's Effectiveness.- Understanding Customer Loyalty and Customer Value Perceptions.- When Consumers Get Emotional.- Corporate Social Responsibility: Social and Sustainable Marketing.- Managing Supply Chain Relationships.- Exploring the On-line Offering.- eCommerce II.- The Influence of Perceived Control on Consumer Attitudes and Behaviors.- Marketing Theory and Strategy.- Managing Complexity and Risk in Supply Chains.- Young Consumers.- Consumer Identity and Sense of Self.- Consumer Response to Product Texture, Packaging and Process.- eCommerce I.- Retailing in the Digital Age and Global Marketplace.- Consumer Emotion and Empowerment.- Management and Marketing Collaboration II.- Internationalization and Methodology.- Organizational Technology Usage.- Consumer Concerns, Beliefs, Values, and Attitudes toward Technology.- Cross Cultural Consumer Behavior.- Research Issues in Branding, Proliferations and Segments.- Understanding Retail Employees and Their Impact on Sales Performance.- Orientations, Norms and Experiences.- Issues on Consumer Motivation.- Latin American Marketing Issues I.- Emotions, Intentions and Impulses.- The Influence of Perceived Control on Consumer Attitudes and Behaviors.- The Influence of Perceived Control on Consumer Attitudes and Behaviors.- Outstanding Marketing Teacher Award Winners' Presentations.