Produktbild: Startup Opportunities

Startup Opportunities Know When to Quit Your Day Job

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Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

30.05.2017

Verlag

John Wiley & Sons Inc

Seitenzahl

208

Maße (L/B/H)

23,1/15,2/2,3 cm

Gewicht

408 g

Auflage

2nd edition

Sprache

Englisch

ISBN

978-1-119-37818-1

Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

30.05.2017

Verlag

John Wiley & Sons Inc

Seitenzahl

208

Maße (L/B/H)

23,1/15,2/2,3 cm

Gewicht

408 g

Auflage

2nd edition

Sprache

Englisch

ISBN

978-1-119-37818-1

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: GPSR Kontakt

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  • Produktbild: Startup Opportunities
  • Foreword xiii

    Preface xvii

    Trust Me, Your Idea Is Worthless 1
    by Tim Ferris

    Chapter 1 What Is a Startup? 3

    How to Use This Book 5

    Who This Book Is For 5

    Notes 6

    Chapter 2 The Democratization of Startups 7

    The Cost to Launch Is Approaching Zero 7

    The World Is Flat 8

    The Path Is Known 9

    Access to Capital 10

    Chapter 3 Opportunities 13

    The Four Criteria for an Opportunity 13

    What Is Opportunity Evaluation? 14

    What Is the Cost of Poor Opportunity Evaluation? 16

    Execution Trumps Opportunity 19

    Risk, Uncertainty, and Ambiguity 21

    The Issue of Bias 23

    Notes 27

    Chapter 4 Approaches to Opportunity Evaluation 29

    Where Does Opportunity Evaluation Fit into the Overall Startup Process? 29

    Overview of Business Model Generation 31

    Overview of Customer Development and Lean Startup 33

    Overview of the Disciplined Entrepreneur 35

    A Modern Version of the Scientific Method 36

    Notes 40

    Chapter 5 People 43

    Team 43

    Working Full Time 47

    Been There, Done That 47

    Passion 48

    Coachability 50

    Ability to Attract Talent 53

    Business Acumen 53

    Domain Knowledge 55

    Operational Experience 55

    Mentors 56

    Board of Directors/Advisors 57

    Customers 58

    Social Capital 59

    Notes 60

    Chapter 6 Pain 63

    Compelling Unmet Need 65

    Size 65

    Durability and Timeliness 68

    Notes 71

    Chapter 7 Product 73

    The 10× Rule 73

    Rate of Adoption 75

    Rogers' (1976) Diffusion of Innovations Theory 75

    Intellectual Property 76

    Key Asset Access 77

    Proof of Concept-Selling Your Product in Advance of Making It 78

    Gross Margins 79

    Contents ix

    Scalability 81

    Notes 81

    Chapter 8 Market 83

    Market Stage 84

    Product/Market Fit 87

    Disruptive Innovation 90

    Industry CAGR 90

    Distribution Strength 91

    Customer Acquisition Costs 93

    Viral Marketing 93

    Competition 94

    The Goliath Paradox 96

    Barriers to Entry 97

    Government Regulations 98

    Partnership Status 99

    Knowing Why You Need to Raise Money 99

    Notes 102

    Chapter 9 Plan 105

    Time to Launch 106

    Plan to Scale 107

    Reasonable Not Right 108

    Get Out of the Building 111

    Plan B 112

    Notes 115

    Chapter 10 Pitch 117

    Short Form (Under 10 Minutes) 118

    Long Form (30 Minutes) 118

    Business Plan-or Not 119

    Executive Summary 121

    Q&A 121

    Notes 124

    Chapter 11 Raising Money 125

    Building a Relationship with a Potential Investor 126

    Who Makes the Ask? 127

    Use of Proceeds 127

    Raise the Least Amount of Money to Get to the Next Level 128

    Ask for Money from the Right Kind of Investor 129

    Raise Money When It's Available 131

    You Aren't an Exception 132

    Why Anything Other Than a Yes Is a No 134

    Be Realistic about Your Valuation 136

    Even Angels Have Investment Committees 137

    Notes 141

    Chapter 12 Pitfalls 143

    Showstoppers and Red Herrings 143

    Excessive Valuation 144

    Taboo Businesses 145

    No Skin in the Game 146

    The No Asshole Rule 146

    The Key Person Dependency 147

    Drinking Your Own Kool-Aid 147

    Notes 150

    Chapter 13 Don't Quit Your Day Job If You Aren't 151

    Passionate about the Space 151

    Able to Execute the Solution 151

    Certain That the Problem Is a Need (as Opposed to a Want) 151

    Certain That the Problem Is Shared by a Large (and Growing) Market 151

    Able to Offer a Solution That Is 10× Better Than Anything Else

    in the Market 152

    Ready to "Burn the Ships" 152

    Able to Access Potential Customers 152

    Able to Spend Six Months without Personal Income 152

    Able to Garner Enough People, Users, and Money to Create a

    Minimum Viable Product 152

    Prepared to Get into the Weeds and Do the Grunt Work 152

    Glossary 153

    Acknowledgments 159

    About the Authors 163

    Index 165

    Excerpt from Brad Feld's

    Venture Deals, Third Edition 173