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Global Perspectives in Marketing for the 21st Century Proceedings of the 1999 World Marketing Congress

Aus der Reihe Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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143,99 € UVP 160,49 €

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

29.10.2016

Abbildungen

XXXII, 505 p.

Herausgeber

Ajay K. Manrai + weitere

Verlag

Springer

Seitenzahl

505

Maße (L/B/H)

27,9/21/2,9 cm

Gewicht

1300 g

Auflage

Softcover reprint of the original 1st ed. 2015

Originaltitel

World Marketing Congress, On Global Perspectives in Marketing for the 21st Century, Volume IX

Sprache

Englisch

ISBN

978-3-319-38697-3

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

29.10.2016

Abbildungen

XXXII, 505 p.

Herausgeber

Verlag

Springer

Seitenzahl

505

Maße (L/B/H)

27,9/21/2,9 cm

Gewicht

1300 g

Auflage

Softcover reprint of the original 1st ed. 2015

Originaltitel

World Marketing Congress, On Global Perspectives in Marketing for the 21st Century, Volume IX

Sprache

Englisch

ISBN

978-3-319-38697-3

Herstelleradresse

Springer-Verlag KG
Sachsenplatz 4-6
1201 Wien
AT

Email: ProductSafety@springernature.com

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  • Produktbild: Global Perspectives in Marketing for the 21st Century
  • Produktbild: Global Perspectives in Marketing for the 21st Century
  • International Channel Structure and Strategy.- Marketing Research I.- Services Marketing I.- Current Issues in European Marketing I.- Current Issues in Asia, Australia and New Zealand Marketing I.- Communication and Promotion Strategy I.- Consumer Behavior I.- International/Multicultural Marketing I.- Strategic Issues in Marketing Channels Strategy.- Marketing Research II.- Communication and Promotion Strategy II.- Service Marketing II.- Cross-Cultural Marketing I.- Relationship Marketing I.- International/Multicultural Marketing II.- Marketing Strategy I.- Services Marketing III.- Consumer Behavior II + Business-to-Business Marketing I.- Marketing Strategy II.- Direct and Interactive Marketing.- Cross-Cultural Marketing II.- Consumer Behavior III, Commerce and Culture + Relationship Marketing II.- Management and Consumer Issues in Retail Environment.- Product Strategy, Innovation and Technology I.- Consumer Behavior IV, Countries, Cultures, and Markets.- Current Issues in Asia, Australia and New Zealand Marketing III.- International/Multicultural Marketing III.- Current Issues in Asia, Australia and New Zealand Marketing IV.- Current Issues in European Marketing II.- Consumer Behavior V.- International/Multicultural Marketing IV.- Relationship Marketing III.- Product Strategy, Innovation and Technology II.- Watching Sports, Dressing Well, and Keeping Customers Loyal.- Marketing Strategy III.- Cross-Cultural Marketing III.- New Innovations in Marketing Education.- Sales Management.- International/Multicultural Marketing V.- Current Issues in Asia, Australia and New Zealand Marketing V.- Relationship Marketing IV.