Vor Ort
Merkzettel Warenkorb
Produktbild: Hague, P: Business Models Handbook

Hague, P: Business Models Handbook

21,99 €

inkl. gesetzl. MwSt., Versandkostenfrei

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

28.12.2018

Verlag

Kogan Page

Seitenzahl

336

Maße (L/B/H)

1,7/15,6/23,4 cm

Gewicht

507 g

Sprache

Englisch

ISBN

978-0-7494-8187-2

Beschreibung

Rezension

"As strategy is all about three things - implementation, implementation, implementation - The Business Models Handbook is especially useful because it not only discusses the most important business models, but also provides practical guidance on how each model can be used." Rennie Gould, CEO, Customize UK Training

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

28.12.2018

Verlag

Kogan Page

Seitenzahl

336

Maße (L/B/H)

1,7/15,6/23,4 cm

Gewicht

507 g

Sprache

Englisch

ISBN

978-0-7494-8187-2

Herstelleradresse

Authorised Rep Compliance Ltd
info@authorisedrepcompliance.co.uk
GPSR Enquiries

Noch keine Bewertungen vorhanden

Verfassen Sie die erste Bewertung zu diesem Artikel

Helfen Sie anderen Kundinnen und Kunden durch Ihre Meinung.

Kundinnen und Kunden meinen

Bewertungen (0)
Die Leseprobe wird geladen.
  • Produktbild: Hague, P: Business Models Handbook
      • Chapter - 01: Introduction - An overview of business and marketing models;
      • Chapter - 02: The 4Ps - How to design your marketing mix;
      • Chapter - 03: ADL matrix - Strengthening a product portfolio or strategic business units;
      • Chapter - 04: AIDA - A business model for improving marketing communications;
      • Chapter - 05: Ansoff matrix - How to grow your company;
      • Chapter - 06: Benchmarking - Setting targets for business and marketing KPIs;
      • Chapter - 07: Blue ocean strategy - Kick-starting innovation and new product development;
      • Chapter - 08: Boston Consulting Group (BCG) matrix - Planning a product portfolio or multiple strategic business units;
      • Chapter - 09: Brand audit - Improving the strength of a brand;
      • Chapter - 10: Competitive intelligence - Assessing market strengths and weaknesses;
      • Chapter - 11: Conjoint analysis - Assessing optimum pricing and the value of component parts;
      • Chapter - 12: Customer journey maps - Assessing the current performance of marketing and sales processes;
      • Chapter - 13: Customer lifetime value - Estimating customer spend over their lifetime with the company;
      • Chapter - 14: Customer value proposition - Creating a compelling purchase motive;
      • Chapter - 15: Diffusion of innovation - Launching new products and services;
      • Chapter - 16: Directional policy matrix - How to prioritize segments or new ideas;
      • Chapter - 17: Disruptive innovation model - Identifying unique ways of beating the competition;
      • Chapter - 18: Edward de Bono's six thinking hats - Brainstorming problems and generating new ideas;
      • Chapter - 19: EFQM excellence model - Improving an organization's quality and performance;
      • Chapter - 20: Four corners - Analysing competitor strategies;
      • Chapter - 21: Gap analysis - Improving areas of weakness in a company;
      • Chapter - 22: Greiner's growth model - Recognition and transition through different phases of company growth;
      • Chapter - 23: Kano model - Identifying purchase motivations;
      • Chapter - 24: Kotler's five product levels - Adding value to a product or service;
      • Chapter - 25: Market sizing - Assessing the size and value of a served or potential market;
      • Chapter - 26: Maslow's hierarchy - Differentiating market positioning;
      • Chapter - 27: McKinsey 7S - A company 'health check' audit tool;
      • Chapter - 28: Mintzberg's 5Ps for strategy - Devising a competitive strategy;
      • Chapter - 29: MOSAIC - Setting objectives for current and potential opportunities and how to reach them;
      • Chapter - 30: Net Promoter Score® - A tool for driving customer excellence;
      • Chapter - 31: New product pricing (Gabor-Granger and van Westendorp) - Pricing new products;
      • Chapter - 32: Personas - Improving the focus of marketing messages;
      • Chapter - 33: PEST - Assessing four major macro factors that shape a company's future;
      • Chapter - 34: Porter's five forces - Assessing five economic factors for competitive intensity;
      • Chapter - 35: Porter's generic strategies - Pinpointing the strongest competitive position;
      • Chapter - 36: Price elasticity - Outlining opportunities for raising or lowering prices;
      • Chapter - 37: Price quality strategy - Guiding a company's pricing strategy;
      • Chapter - 38: Product life cycle - Det