• Produktbild: Stop Selling and Start Leading
  • Produktbild: Stop Selling and Start Leading

Stop Selling and Start Leading How to Make Extraordinary Sales Happen

23,99 €

inkl. gesetzl. MwSt., Versandkostenfrei


Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

13.03.2018

Verlag

John Wiley & Sons

Seitenzahl

224

Maße (L/B/H)

23,5/15,7/1,7 cm

Gewicht

487 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-1-119-44628-6

Beschreibung

Rezension

"... an interesting and accessible meld of leadership and sales concepts." (Winning Edge, July 2018)

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

13.03.2018

Verlag

John Wiley & Sons

Seitenzahl

224

Maße (L/B/H)

23,5/15,7/1,7 cm

Gewicht

487 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-1-119-44628-6

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

Noch keine Bewertungen vorhanden

Verfassen Sie die erste Bewertung zu diesem Artikel

Helfen Sie anderen Kundinnen und Kunden durch Ihre Meinung.

Kundinnen und Kunden meinen

Bewertungen (0)

Die Leseprobe wird geladen.
  • Produktbild: Stop Selling and Start Leading
  • Produktbild: Stop Selling and Start Leading
  • INTRODUCTION: HOW YOU MAKE EXTRAORDINARY SALES HAPPEN 1

    WHAT IF SELLERS BEHAVED AS LEADERS? 7

    CHAPTER ONE: WHEN SELLERS ARE AT THEIR BEST 9

    Redefining the B2B Buyer Experience 10

    More of the Same Behaviors Results in More of the Same Reactions 10

    Something Different, but What? 10

    Lessons from the B2C Customer Experience 13

    Meeting the Preferences of Today's Buyers 14

    Research Provides a Behavioral Blueprint 15

    Findings and Implications 16

    The Five Practices of Exemplary Leadership 17

    Model the Way 18

    Inspire a Shared Vision 19

    Challenge the Process 20

    Enable Others to Act 20

    Encourage the Heart 21

    It's Time for Real Change 22

    CHAPTER TWO: CREDIBILITY IS THE FOUNDATION OF BOTH LEADERSHIP AND MAKING THE SALE 23

    Stereotypical Sales Behaviors Diminish Seller Credibility 24

    Credibility Makes a Difference 25

    The Prescription for Strengthening Your Personal Credibility 28

    PRACTICE 1: MODEL THE WAY 31

    CHAPTER THREE: CLARIFY VALUES 33

    Find Your Voice 34

    Affirm Shared Values 38

    Take Action: Clarify Values 44

    CHAPTER FOUR: SET THE EXAMPLE 45

    Live the Shared Values 47

    Teach Others to Model the Values 52

    Take Action: Set the Example 57

    PRACTICE 2: INSPIRE A SHARED VISION 59

    CHAPTER FIVE: ENVISION THE FUTURE 61

    Imagine the Possibilities 63

    Find a Common Purpose 68

    Take Action: Envision the Future 72

    CHAPTER SIX: ENLIST OTHERS 73

    Appeal to Common Ideals 75

    Animate the Vision 79

    Take Action: Enlist Others 84

    PRACTICE 3: CHALLENGE THE PROCESS 85

    CHAPTER SEVEN: SEARCH FOR OPPORTUNITIES 87

    Seize the Initiative 90

    Exercise Outsight 93

    Take Action: Search for Opportunities 99

    CHAPTER EIGHT: EXPERIMENT AND TAKE RISKS 101

    Generate Small Wins 103

    Learn from Experience 107

    Take Action: Experiment and Take Risks 112

    PRACTICE 4: ENABLE OTHERS TO ACT 113

    CHAPTER NINE: FOSTER COLLABORATION 115

    Create a Climate of Trust 118

    Facilitate Relationships 124

    Take Action: Foster Collaboration 128

    CHAPTER TEN: STRENGTHEN OTHERS 129

    Develop Competence and Confidence 133

    Take Action: Strengthen Others 139

    PRACTICE 5: ENCOURAGE THE HEART 141

    CHAPTER ELEVEN: RECOGNIZE CONTRIBUTIONS 143

    Expect the Best 145

    Personalize Recognition 150

    Take Action: Recognize Contributions 155

    CHAPTER TWELVE: CELEBRATE THE VALUES AND VICTORIES 157

    Create a Spirit of Community 160

    Be Personally Involved 164

    Take Action: Celebrate the Values and the Victories 169

    CHAPTER THIRTEEN: LEADERSHIP IS EVERYONE'S BUSINESS 171

    SOURCES AND NOTES 179

    Introduction: How You Make Extraordinary Sales Happen 179

    Chapter 1: When Sellers Are at Their Best 179

    Chapter 2: Credibility Is the Foundation of Both Leadership and Making the Sale 180

    Chapter 3: Clarify Values 181

    Chapter 4: Set the Example 181

    Chapter 5: Envision the Future 182

    Chapter 6: Enlist Others 182

    Chapter 7: Search for Opportunities 183

    Chapter 8: Experiment and Take Risks 183

    Chapter 9: Foster Collaboration 184

    Chapter 10: Strengthen Others 185

    Chapter 11: Recognize Contributions 186

    Chapter 12: Celebrate the Values and Victories 186

    Chapter 13: Leadership Is Everyone's Business 188

    Acknowledgments 189

    About the Authors 191

    Index 197