Strategic Management in the Aviation Industry

'...essential reading for anyone who is interested in having a comprehensive and up-to-date understanding of the crucial strategic issues involved in managing the aviation industry. It makes an invaluable contribution to the aviation literature by striking an effective balance between academic theory and industry business practice and a key strength lies in the wide-ranging analysis which considers different aspects of both airline and airport operations.' Dr Anne Graham, University of Westminster, UK 'The changes taking place in the aviation industry in recent years have been posing critical problems for airlines, new and old, and for airports. For many airlines, survival depends on their ability to develop new business models to enable them to adapt to the changed environment. This book brings together a wealth of analytical and descriptive material on how airlines and airports are adapting their business models and moulding their strategies. It consists of a well integrated range of papers based on sound analytics and practical experience. As such, it constitutes an essential reference on management challenges in the aviation industry.' Professor Peter Forsyth, Monash University, Australia 'It represents a significant contribution to Air Transport Management literature and presents an excellent work of reference for those studying Airline and Airport Economics and Operations and for those tasked with making strategic decisions in these dynamic sectors.' The Aerospace Professional May 2007