The Strategic Storyteller Content Marketing in the Age of the Educated Consumer
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Form:Einzelkauf Download
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Sprache:Englisch
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eBook Format:ePUB 3
- ePUB 3 16,99 € ausgewählt
- PDF 16,99 €
16,99 €
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
ePUB 3
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Ja
Erscheinungsdatum
09.08.2017
Verlag
John Wiley & SonsSeitenzahl
176 (Printausgabe)
Dateigröße
1711 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9781119345091
The world needs more storytellers.
Storytelling is an inherently innovative activity.
When organizations find their best stories and tell them to the world, they're not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively.
For individuals, crafting stories is the primary way we can make sense of the world and our place in it.
The Strategic Storyteller is a comprehensive, practical guide to transformative storytelling. In its pages you will learn how to:
* Tap into your and your organization's unique sources of wonder, wisdom, and delight
* Boost individual and collective creativity
* Understand the storytelling strategies behind some of the world's most powerful brands
* Unlock the secrets of the great strategic storytellers of the past
* Build a place where your stories can live online
* Distribute stories so they have staying power and reach in the digital age
* Convene audiences by going beyond demographic stereotypes and tapping into enduring human needs
* Understand how unshakable reputations are built out of stories that accumulate over time
Sooner or later all of us will be asked to tell stories in the course of our professional lives. We will be asked to make a case for ourselves, our work, our companies, and our future. The Strategic Storyteller tells you how.
Storytelling is an inherently innovative activity.
When organizations find their best stories and tell them to the world, they're not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively.
For individuals, crafting stories is the primary way we can make sense of the world and our place in it.
The Strategic Storyteller is a comprehensive, practical guide to transformative storytelling. In its pages you will learn how to:
* Tap into your and your organization's unique sources of wonder, wisdom, and delight
* Boost individual and collective creativity
* Understand the storytelling strategies behind some of the world's most powerful brands
* Unlock the secrets of the great strategic storytellers of the past
* Build a place where your stories can live online
* Distribute stories so they have staying power and reach in the digital age
* Convene audiences by going beyond demographic stereotypes and tapping into enduring human needs
* Understand how unshakable reputations are built out of stories that accumulate over time
Sooner or later all of us will be asked to tell stories in the course of our professional lives. We will be asked to make a case for ourselves, our work, our companies, and our future. The Strategic Storyteller tells you how.
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