Produktbild: From Impossible to Inevitable

From Impossible to Inevitable How SaaS and Other Hyper-Growth Companies Create Predictable Revenue

28,99 €

inkl. gesetzl. MwSt., Versandkostenfrei


Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

30.07.2019

Verlag

John Wiley & Sons

Seitenzahl

336

Maße (L/B/H)

23,5/15,9/2,7 cm

Gewicht

567 g

Auflage

2. Auflage

Sprache

Englisch

ISBN

978-1-119-53169-2

Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

30.07.2019

Verlag

John Wiley & Sons

Seitenzahl

336

Maße (L/B/H)

23,5/15,9/2,7 cm

Gewicht

567 g

Auflage

2. Auflage

Sprache

Englisch

ISBN

978-1-119-53169-2

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

Kundinnen und Kunden meinen

0 Bewertungen

Informationen zu Bewertungen

Zur Abgabe einer Bewertung ist eine Anmeldung im Konto notwendig. Die Authentizität der Bewertungen wird von uns nicht überprüft. Wir behalten uns vor, Bewertungstexte, die unseren Richtlinien widersprechen, entsprechend zu kürzen oder zu löschen.

Die Bewertungen sind nach Format, Anzahl Sterne und Datum sortiert.

Verfassen Sie die erste Bewertung zu diesem Artikel

Helfen Sie anderen Kund*innen durch Ihre Meinung

Kundinnen und Kunden meinen

0 Bewertungen filtern

Die Leseprobe wird geladen.
  • Produktbild: From Impossible to Inevitable
  • Preface: Systematizing Success xiii

    Lessons from the World's Fastest-Growing Companies xiii

    Part I Nail a Niche

    1 "Niche" Doesn't Mean Small 2

    Are You Sure You're Ready to Grow Faster? 2

    How to Know If You've Nailed a Niche 4

    Achieve World Domination One Niche at a Time 6

    The Arc of Attention 7

    2 Signs of Slogging 12

    Are You a Nice-to-Have? 12

    Big Companies Suffer, Too 15

    Case Study: Where Aaron Went Wrong 16

    Your Current Strength Can Be a Future Weakness 21

    3 How to Nail It 23

    Where Can You Be a Big Fish in a Small Pond? 23

    Work through the Niche Matrix 25

    Case Study: How Twilio Nailed a Billion-Dollar Niche by Walking in Its Customers' Shoes 31

    The 20-Interview Rule 36

    4 Your Pitch 39

    If You Were a Radio Station, Would Anyone Tune In? 39

    Elevator Pitches Are Always Frustrating 41

    They Don't Care about "You": Three Simple Questions 43

    Part II Create Predictable Pipeline
    Introduction: Lead Generation Absolves Many Sins 46

    5 Seeds-Customer Success 50

    How to Grow Seeds Predictably 51

    Case Study: How Gild Dropped Monthly Churn from 4 to 1 56

    Case Study: Customer Service Excellence at Topcon 58

    6 Nets-Marketing 61

    Three Uncommon Approaches of Hypergrowth CMOs 63

    The Forcing Function Your Marketing Leader Needs: A "Sales Qualified Lead Commit" 70

    Corporate Marketing versus Demand Generation 71

    How Inbound Changed in 10 Years Between Scaling Marketo to $100M+ and Founding Engagio 72

    Heroic Marketing: When You Have No Money and Little Time 76

    7 Spears-Outbound Prospecting 80

    Where Outbound Works Best-and Where It Fails 83

    Outbound Lessons Learned Since Predictable Revenue Was Published 85

    Case Study: Outbound's Role in Acquia's $100 Million Trajectory 87

    Case Study: How Sagemount Triples the Value of a Company in Three Years 89

    Case Study: How Zuora Drives 60%-Plus of Its Growth by Outbound, Even When Accounts Need Nurturing for Years 97

    Build an Outbound Program Right the First Time 104

    Have You Been Too Successful at Inbound? 110

    8 What Executives Miss 114

    Pipeline Creation Rate: Your #1 Leading Metric 114

    The 15/85 Rule: Early Adopters and Mainstream Buyers 116

    Why You're Underestimating Customer Lifetime Value 119

    Part III Make Sales Scalable

    9 Learn from Our Mistakes 123

    Growth Creates More Problems Than It Solves-But They Are Better Problems 123

    Top 12 Mistakes in Building Sales Teams 124

    Advice from the VP Sales behind LinkedIn and EchoSign 126

    10 Specialization: Your #1 Sales Multiplier 129

    Why Salespeople Shouldn't Prospect 129

    Case Study: How Clio Restructured Sales in Three Months 132

    Can You Be Too Small, or Too Big, to Specialize? 134

    Specialization: Two Common Objections 136

    Specialization Snapshot at Acquia 137

    11 Sales Leaders 139

    The #1 Mis-Hire Is the VP/Head of Sales 139

    The Right VP Sales for Your Stage 140

    Ten Favorite Interview Questions 143

    12 Hiring Best Practices for Sales 146

    If You're a Startup: Four Phases of Hiring Your First Sales Team 146

    Simple Hiring Tricks 149

    When Doing Something New, Start with Two 150

    The $100 Million HubSpot Sales Machine: Recruiting and Coaching Essentials 152

    Case Study: How to Cut Down on Wasted Interviewing 154

    13 Scaling the Sales Team 157

    If You're Churning More Than 10% of Your Salespeople, They Aren't the Problem 157

    Three Ways to Cut Churn and Increase Sales Motivation While You Scale 160

    Advice to CEOs: Put Nonsales Leaders on Variable Comp Plans, Too 164

    Are Your Enterprise Deals Taking Forever? 166

    Five Key Sales Metrics (with a Twist) 168

    14 For Startups Only 171

    Every Tech Company Should Offer Services 171

    What Jason Invests In, and Do You Need to Raise Money to Scale? 173

    What the Headcount of a 100-Person SaaS Company Looks Like 176

    Part IV Double Your Deal Size

    15 Deal Size Math 182

    You Need 50 Million Users to Make Freemium Work 182

    Small Deals Get You Started, Big Deals Drive Growth 184

    16 Not Too Big, Not Too Small 188

    When You Can't Turn Small Deals into Big Ones 188

    If You Have Customers of All Sizes 189

    17 Going Upmarket 194

    If You Don't Want Salespeople . . . 194

    Add Another Top Pricing Tier 196

    Pricing Is Always a Pain 199

    Going Fortune 1000 202

    Part V Do the Time

    18 Embrace Frustration 209

    Are You Sure You're Ready for This? 209

    Everyone Has a Year of Hell 215

    Comfort Is the Enemy of Growth 217

    Motivation: How Aaron Reached Escape Velocity 219

    19 Success Isn't a Straight Line 220

    The Anxiety Economy and Entrepreneur Depression 220

    Mark Suster's Question: "Should a Person Learn or Earn?" 224

    When a Straight Line Isn't the Shortest Path to Success 228

    Change Your World, Not the World 230

    Part VI Embrace Employee Ownership

    20 A Reality Check 234

    Dear Executives (From an Employee) 234

    Dear Employee (From the Executives) 235

    P.S.: "Dear Senior Executives, Don't Get Left Behind" (From the CEO and Board) 237

    Are Your People Renting or Owning? 238

    21 For Executives: Create Functional Ownership 243

    A Simple Survey 243

    "No Surprises" 245

    Functional Ownership 248

    Case Study: How a Struggling Team Turned into a Self-Managing Success 255

    To Turn Things Around 256

    22 Taking Ownership to the Next Level 259

    Financial Ownership 259

    Move People Around 260

    The Four Types of Employees 262

    Part VII Define Your Destiny

    23 Are You Abdicating Your Opportunity? 268

    Your Opportunity Is Bigger Than You Realize 268

    How to Expand Your Opportunity at Work 270

    You Need Some Humdrum Passions 272

    Your Company Isn't Your Mommy or Daddy 276

    Forcing Functions: How to Motivate Yourself to Do Things You Don't Feel Like Doing 277

    Sales Is a Life Skill 282

    Sales Is a Multistep Process 285

    24 Combining Money and Meaning 289

    Meaning Gone Wrong 289

    What's Your Unique Genius? 291

    Ignoring Real Life Doesn't Make It Go Away 295

    Aaron, How the Hell Do You Juggle 10 Kids and Work? 297

    A Thank You . . . 303

    About the Authors 304

    Index 305