Produktbild: Getting Started in Consulting

Getting Started in Consulting

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

02.04.2019

Verlag

John Wiley & Sons Inc

Seitenzahl

224

Maße (L/B/H)

22,6/15,4/1,7 cm

Gewicht

279 g

Auflage

4th edition

Sprache

Englisch

ISBN

978-1-119-54215-5

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

02.04.2019

Verlag

John Wiley & Sons Inc

Seitenzahl

224

Maße (L/B/H)

22,6/15,4/1,7 cm

Gewicht

279 g

Auflage

4th edition

Sprache

Englisch

ISBN

978-1-119-54215-5

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

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  • Produktbild: Getting Started in Consulting
  • Introduction to the Fourth Edition xiii

    About the Author xv

    Acknowledgments xvii

    Chapter 1 Your Mindset Will Determine Your Success 1

    The Notion of Value 1

    Support Systems 4

    Basic Necessities 9

    Hitting the Ground Running 13

    Chapter 2 Barging into the Business 19

    The Concept of Marketing Gravity 19

    Calling Everyone You Know 25

    Making Money by Working for Free (Pro Bono) 27

    Networking Is a Process, Not an Event 29

    Chapter 3 Becoming a Marketer 33

    Creating an Accelerant Curve 33

    Money Talks 37

    Wholesale and Retail 41

    Passive Income 45

    Chapter 4 Technology for the Next Nine Seconds 49

    The Greatest Technology Myths 49

    The Role of a Website Might Surprise You 53

    Social Media Platforms Are Often Tilted 57

    Remaining Cutting Edge Without Hurting Yourself 60

    Chapter 5 Finding the Economic Buyer 69

    Saint Paul Was the First Virtual Marketer 69

    HR Stands for "Hardly Relevant" 70

    Charging Past Gatekeepers 73

    The Peerage 76

    Chapter 6 In the Buyer's Office 81

    Establishing Trust 81

    Finding Issues and Dynamic Capture 85

    Gaining Conceptual Agreement 88

    Pouring Concrete 92

    Chapter 7 Closing the Sale 99

    How to Write a Proposal That's Accepted Every Time 99

    Why Buyers Go Dark 105

    You're Actually Closing Three Sales; Don't Lose Two 108

    The Virtual Handshake 113

    Chapter 8 Paying the Mortgage 117

    How to Establish Value-Based Fees 117

    Fee Formulas 120

    Fifty Factors to Consider 124

    Other Fee Considerations 127

    Chapter 9 Moving On Up 131

    Fastening the Watertight Doors 131

    Why You Don't Need a Staff and How to Find Resources 136

    Passive Income Alternatives 139

    Working Globally 143

    Chapter 10 Living the Dream 149

    Building Your Brand 149

    Moving to Advisory (Vault) Work 153

    Intellectual Property and Thought Leadership 157

    The Essence of a Career 161

    Appendix A: 101 Questions for Any Sales Situation You'll Ever Face 167

    Appendix B: Suggested Reading in the Field 179

    Appendix C: Sample Proposal 181

    Appendix D: Sample Long Biographical Sketch 187

    Appendix E: Sample Short Biographical Sketch 191

    Appendix F: Further Resources 193

    Index 195