Introduction: Wine destination management and marketing: critical success factors
PART 1 WINE TOURISTS: Who are they and what do they want from wine destinations?
Introduction to Part 1: Richard N.S. Robinson
2 Understanding the wine tourist markets’ motivations, travel constraints, and perceptions of destination attributes: a case study of winery visitors in Sardinia, Italy
Aise KyoungJin Kim, University of South Australia, Australia
Giacomo Del Chiappa, University of Sassari, Italy
Ester Napolitano, University of Cagliari, Italy
3. Wine tourist’s perception of winescape in Central Otago, New Zealand
Joanna Fountain, Lincoln University, New Zealand
Charlotte Thompson, Lincoln University, New Zealand
The image of a wine tourist and impact on self-image congruity
Marlene Pratt, Griffith University, Australia
5. Seeking the typical characteristics of wine tourists in South Greece
Panagiotis Tataridis, Pan-Hellenic Union of Registered Oenologists (PANEPO) Technological Educational Institute of Athens, Greece
Kanellakopoulos Christos, Pan-Hellenic Union of Registered Oenologists (PANEPO)
Kanellis Anastasios, Pan-Hellenic Union of Registered Oenologists (PANEPO)
Gatselos Lazaros, Pan-Hellenic Union of Registered Oenologists (PANEPO)
6. Motivations of wine travellers in rural Northeast Iowa
Oksana Grybovych Hafermann, University of Northern Iowa,
Samuel V Lankford, California State University,
PART 2 WINE DESTINATION MARKETING: New Approaches and Practices
Introduction to Part 2: Marianna Sigala & Richard N.S. Robinson
7. E- Storytelling and wine tourism branding: insights from the “Wine roads of Northern Greece”
Christina Bonarou, Hellenic Open University, Greece
Paris Tsartas, Harokopio University of Athens, Greece
Efthymia Sarantakou, Hellenic Open University, Greece
8. Building a wine tourism destination through coopetition: the business model of Ultimate Winery Experiences Australia
Marianna Sigala, University of South Australia, Australia
9. Developing and branding a wine destination through UNESCO World Heritage listing: the case of the Mount Lofty Ranges Agrarian Landscape
Marianna Sigala, University of South Australia, Australia
10. Effects of the World Heritage Label in Champagne Region
Fabrice Thuriot, University of Reims Champagne-Ardenne, France
PART 3 DESIGNING EXPERIENCES: Developing and innovating wine destinations
Introduction to Part 3: Marianna Sigala
11. Wine and Food Events: experiences and impacts
Donald Getz, The University of Calgary, Canada
12. Pouring new wines into old wineskins? Sub-regional identity and the case of the Basket Range Festival
Jonathan Staggs, University of Queensland, Australia
Matt Brenner, University of Queensland, Australia
13.
Wine Tourism: balancing core product and service dominant strategies
Bonnie Canziani, University of North Carolina Greensboro
14. Wine Tourism Experiences and Marketing: the case of the Douro Valley in Portugal
Alexandra I. Correia, Polytechnic of Viana do Castelo, Portugal
Raquel Cunha, Polytechnic of Viana do Castelo, Portugal
Olga Matos, Polytechnic of Viana do Castelo, Portugal
Carlos Fernandes, Polytechnic of Viana do Castelo, Portugal
15. Managing and marketing wine destinations with and through art: a framework for designing wine experiences
Marianna Sigala, University of South Australia, Australia
16. Developing a destination within a destination: The d’Arenberg Cube, the iconic monument of experiences that synergise wine, tourism and art
Marianna Sigala, University of South Australia, Australia
Ruth Rentschler, University of South Australia, Australia
Georgian wine museum is making a strategic decision
Natalia Velikova, Texas Tech University, USA
Tatiana Bouzdine-Chameeva, KEDGE Business School
18. How to Design a Wine Museum: Insights from La Cité du Vin in Bordeaux
Tatiana Bouzdine-Chameeva KEDGE Business School, France
Frédéric Ponsignon, KEDGE Business School, France
François Durrieu, KEDGE Business School, France
Jacques-Olivier Pesme, KEDGE Business School, France
19. “OINOXENEIA”: A wine tourism event in Aigialeia, Peloponnese
Athanasia Charitonidou, Cultural Εvents Programme Coordinator, Municipal Welfare Business of Aigialeia.
Maria Tsoukala, President, Municipal Welfare Business of Aigialeia
Sotirios Bolis, Consultant, Project manager, Municipal Welfare Business of Aigialeia
PART 4 DESIGNING AND MANAGING WINE ROUTES: packaging and partnerships
Introduction to Part 4: Richard N.S. Robinson
20. Life cycle of wine routes: North Portugal’s perspective
Darko Dimitrovski, University of Kragujevac, University of Trás-os-Montes and Alto Douro (UTAD), Portugal
Susana Rachão, INNOVINE & WINE project at UTAD, Portugal
Veronika Joukes, University of Trás-os-Montes and Alto Douro (UTAD), Portugal
21. Wine routes and tourism potential in Turkey
Sibel Oncel, Anadolu University, Turkey
Medet Yolal, Anadolu University, Turkey
22. Wine trails in the Czech Republic
Martin PROKEŠ, Mendel University in Brno, Czech Republic
23. Supporting tourists’ mobility in wine destinations: the hop-on hop-off bus in Swan Valley, Western Australia
Marianna Sigala, University of South Australia, Australia
24. Seeking Differentiation: Queensland Australia’s ‘Strangebird Wine Trail’.
Richard Robinson, The University of Queensland
PART 5 DESTINATION PLANNING AND DEVELOPMENT: Collaboration and horizons
Introduction to Part 5: Marianna Sigala
25. Wine Industry and Wine Tourism Industry Collaboration: A Typology and Analysis
McGregor, Arwen, Queensland Wine Industry Association
Robinson, R.N.S., The University of Queensland
26. Wine plus Tourism Offers: It is not all about wine. Wine Tourism in Germany.
Axel Dreyer, University of Applied Sciences, Germany
The future of wine tourism in the Okanagan Valley: a Delphi method survey
Michael Conlin, Okanagan College, Canada
Alan Rice, Okanagan College, Canada
28. Wine Tourism in South Africa: Valued Attributes and Their Role as Memorable Enticements
Robert J. Harrington, Washington State University, USA
Michael C. Ottenbacher, Kansas State University, USA
Byron Marlowe, Washington State University, USA
Ulrike Siguda, Heilbronn University, Germany
29. Wine tourism destinations across the Life-Cycle: A qualitative comparison of Northern Greece, Peloponnese and Crete
Maria Alebaki, Agricultural Economics Research Institute (AGRERI), Hellenic Agricultural Organization DIMITRA, Athens, Greece
Alex Koutsouris, Agricultural University of Athens, Greece
Wine tourism in an emerging destination: the Côte Chalonnaise, Burgundy
Joanna Fountain, Lincoln University, New Zealand
Laurence Cogan-Marie, Burgundy School of Business, France
Importance of Tasting Room Activities and Staff Training in Emerging Wine Regions: the Case of Northern Virginia
Jennifer L. Blanck, Burgundy School of Business, France
Laurence Cogan-Marie, Burgundy School of Business, France
Lara Agnoli, Burgundy School of Business, France
Wine Tourism and Regional Economic Development: Of Mimesis and Business Models
Donna Sears, Acadia University, Canada
Terrance G. Weatherbee, Acadia University, Canada
Positioning the Current Development of China’s Wine Tourism Destinations: A Netnography Approach
Bob Duan, Griffith University, Australia
Charles Arcodia, Griffith University, Australia
Emily Ma, University of Massachusetts, USA
The role of networks, synergies and collective action in the development of wine tourism: The case of ‘Wines of Crete’
Anna Kyriakaki, University of the Aegean, Greece
Nikolaos Trihas, Technological Educational Institute of Crete, Greece
Efthymia Sarantakou, Hellenic Open University, Greece
Economic impacts of a developing wine tourism industry in Iowa
Oksana Grybovych Hafermann, University of Northern Iowa, USA
Samuel V Lankford, California State University, USA
A vehicle for destination development? The case of the Wolfville Magic Winery Bus
Donna Sears, Acadia University, Canada
Terrance G. Weatherbee, Acadia University, Canada
Metsovo as a wine tourism destination
Maria Dimou, Katogi Averoff S.A., Greece
Epilogue
An ecosystems framework for studying wine tourism: actors, co-creation processes, experiences and outcomes
Richard N.S. Robinson
Marianna Sigala
