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Consumer Engineering, 1920s–1970s Marketing between Expert Planning and Consumer Responsiveness

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Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

14.06.2019

Abbildungen

XI, 24 illus., 8 illus. in color., farbige Illustrationen, schwarz-weiss Illustrationen

Herausgeber

Jan Logemann + weitere

Verlag

Springer

Seitenzahl

296

Maße (L/B/H)

24,1/16/2,3 cm

Gewicht

629 g

Auflage

1st ed. 2019

Sprache

Englisch

ISBN

978-3-030-14563-7

Beschreibung

Portrait

Jan Logemann is Assistant Professor of Economic and Social History at the University of Göttingen, Germany.

Gary Cross is Distinguished Professor Emeritus of History at Pennsylvania State University, USA.

Ingo Köhler is Assistant Professor of Economic and Social History at the University of Göttingen, Germany.

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

14.06.2019

Abbildungen

XI, 24 illus., 8 illus. in color., farbige Illustrationen, schwarz-weiss Illustrationen

Herausgeber

Verlag

Springer

Seitenzahl

296

Maße (L/B/H)

24,1/16/2,3 cm

Gewicht

629 g

Auflage

1st ed. 2019

Sprache

Englisch

ISBN

978-3-030-14563-7

Herstelleradresse

Springer-Verlag GmbH
Tiergartenstr. 17
69121 Heidelberg
DE

Email: ProductSafety@springernature.com

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  • Produktbild: Consumer Engineering, 1920s–1970s
  • Produktbild: Consumer Engineering, 1920s–1970s
  • 1. Beyond the Mad Men: Consumer Engineering and the Rise of Marketing Management, 1920s–1970s: An Introduction

    I. Twentieth-Century Marketing: Aspirations and Limits, Costs, and Benefits

    2. Marketing as "Consumer Engineering"? A Concept in Transatlantic Perspective, 1930s–1960s

    3. What Does "Fast Capitalism" Mean for Consumers? Examples of Consumer Engineering in the United States

    4. A Theoretical Exploration of Consumer Engineering: Implicit Contracts and Market Making

    II. Consumer Engineers and Transatlantic Exchanges at Mid-Century

    5. Shopping Malls and Social Democracy: Victor Gruen's Postwar Campaign for Conscientious Consumption in American Suburbia

    6. Consumer-Based Research: Walter Landor and the Value of Packaging Design in Marketing

    7. German-Style Consumer Engineering: Victor Vogt's Verkaufspraxis, 1925–1950

    III. Consumer Engineering Practices in Postwar Europe

    8. Consumer Credit as a Marketing Tool: The French Experience in European and Transatlantic Comparison, 1950s–1960s

    9. Adidas and the Creation of a Transnational Market for German Athletic Shoes, 1948–1978

    10. Imagined Images, Surveyed Consumers: Market Research as a Means of Consumer Engineering, 1950s–1980s

    IV. Consumer Engineering and Consumer Movements

    11. Marketing a New Society or Engineering Kitchens? IKEA and the Swedish Consumer Agency

    12. “The Consumer Crusader”: Hugo Schui and the German Consumers Association

    13. Consumer Engineering by Belgian Consumer Movements: From Modern Marketing with a Transnational Touch to Late-Modern Insecurities, 1957–2000